Innovation in Print Ads
About this premium video
In this session, the experts dive deep into what innovations there are in global media where print is a part of the story and advertising package offering. How is creativity a part of the mix? And what’s the strategic implication for print advertising in the future? Tracy Day, managing director of ad products and innovation with the Globe and Mail talks about the role of branded content and studios in innovations. Marcelo Benez, chief commercial officer at Folha de S.Paulo, and Michael Beckerman, chief client officer at Torstar, team up to walk us through case studies in innovative print advertising strategies. Malcolm Raphael, senior vice president of the Times of India Group shares learnings from the Indian market where print is thriving. Lastly, INMA’s Advertising Initiative Lead, Mark Challinor leads a Q&A on what the strategic impact is of these initiatives.