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No other problem keeps editors more awake at night than this one: You have built a great digital strategy, so how do you get your newsroom onboard? Join Sebastian Matthes, editor-in-chief of Handelsblatt, on what newsrooms can learn from product organisations and Big Tech. Kat Downs Mulder, managing editor of The Washington Post, shares her experiences on forming teams with members from different departments to solve problems and develop ideas. And Lotta Edling, editorial director of Bonnier News, shares what works and what doesn't work in changing culture across different newsrooms.