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How to Drive Engagement From High-Quality Storytelling

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On one side, you have a range of storytelling approaches to choose from in creating your digital journalism: sound, video, interactive graphics, long and short text, animations, data aggregation. On the other side, different devices and formats for consuming great journalism: podcasts, newsletters, mobile, social, events, push notifications, and print. What is the best practice for planning and execution when it comes to juggling all of these options? And what works in driving audience engagement that matters? We'll hear from three diverse leaders on these topics: Amanda Farnsworth, head of visual and data journalism at BBC News; Alexandra Beverfjord, editor in chief of Dagbladet, and Harrison van der Vliet, deputy editor-in-chief of NRC.

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