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Recordings From INMA's Master Classes and Conferences

How to Differentiate Paid vs. Free

About this premium video

As we explore how to differentiate paid vs. free, learn more about the value of differentiation of paying reader experiences and what are the differences between paid and free? Is it about content, layout, features, competence factors? How does one measure ROI and KPIs? How to use data to develop more relevant experiences? How to set up metrics and workflows that support the work of cross-functional teams? What's the business case for personalisation? Dive deep into these issues through the eyes of the "chief problem officer" at Singapore's The Straits Times and the transformation of their product thinking. Hear more about developing premium newsletters at Germany's Handelsblatt. Then balance the conflicted objectives of advertising and reader revneue through experiences at The New York Times, Taboola, and Le Parisien.

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