About this premium video

There are two approaches to growth: "Inside Out," in which we better understand our current audience and shift our content mix and product experience to improve conversion and engagement, or "Outside In," in which we identify new segments of potential readers and create propositions to meet their needs. In this module, we will dive into examples of both from the North and the South of the world. Featured presentations include Brendan Collogan of News Corp Australia, Stefan Korner of Die Presse, and David Grant of the Facebook Journalism Project.