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Getting Smarter With Pricing and Innovations in News

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In 2020, pricing policy proved to be one of the most debated issues in the news industry: starting with decisions related to lifting paywalls early in the pandemic, moving to different approaches to free and paid trials, and ending with the urgency to raise ARPU. In this module, we look at the most profitable approaches to pricing in short and in the long term and discover best practices in price increases. We also look at the innovative news experiences introduced by established publishers and news start-ups. Featured presenters include Tom Brown of The Boston Globe, Lynn D'Cruz of Malaysiakini, Astrid Hald Jørgensen of Politiken, Ben Monnie of Google News Initiative, Eric Ng of Singapore Press Holdings, and Katie Vanneck-Smith of Tortoise Media.

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