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Engine for Subscription Growth

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Hear stories from the trenches in this session where we address the number one barrier for business transformation to customer-centric: culture. At this end of this session, INMA's Greg Piechota will deliver a keynote on the outlook for news subscriptions, and distill the biggest learnings of the summit. We start with learning about News Corp's growth playbook featuring Brendan Collogan, director of subscriptions for News Corp, who talks about building and scaling new value propositions. Next, Lisa Boucher, head of digital marketing and business development at Le Journal Du Dimanche shares how Le Journal Du Dimanche is executing its growth plan. We then shift gears to discuss Identifying and marketing to narrow segments, featuring Anderson Demian Lopes de Souza, executive director of consumer market and digital strategy at Folha de S.Paulo. Finally, we dive into organising for scaling beyond heavy news readers with Darya Ushakova, vice president of consumer marketing with the Philadelphia Inquirer.

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