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Recordings From INMA's Master Classes and Conferences

Engage Readers So They Never Want to Leave

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How do you engage readers so they never want to leave? This module burrows deeply into this subject as we learn to orchestrate the early success of your subscribers, help readers create new habits, and nurture the value of your journalism and the experience. Learn from the Wall Street Journal about onboarding new subscribers using data, from Schibsted about engaging readers with personalised communications, and Gazeta Wyborcza on the role of newsrooms in developing habits.

 

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