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Engage Readers So They Never Want to Leave

About this premium video

How do you engage readers so they never want to leave? This module burrows deeply into this subject as we learn to orchestrate the early success of your subscribers, help readers create new habits, and nurture the value of your journalism and the experience. Learn from the Wall Street Journal about onboarding new subscribers using data, from Schibsted about engaging readers with personalised communications, and Gazeta Wyborcza on the role of newsrooms in developing habits.


Mastering Onboarding of New Subscribers Using Data and Experiments
Anne Powell, Director, Engagement, The Wall Street Journal

Engaging Readers With Personalised Communication and Experiences On News Sites and In Apps
Tor Jacobsen, Senior Vice-President, Consumer Marketing and Revenue, Schibsted

The Role of Journalism and Newsrooms In Developing Reader Habits
Mateusz Szaniewski, Head of Digital Subscription Marketing, Gazeta Wyborcza, Agora

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