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Recordings From INMA's Master Classes and Conferences

Digital Subscriber Retention: Reimagine Engagement Loops

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Key themes addressed in this Master Class module include building your growth strategy around retention, studying light-reading subscribers, ideating opportunities, and planning your touchpoints around a daily reading habit. Featured speakers include David Eisman and Kristen Turner of Nine in Australia, Patrick Appel of research and analytics firm Piano in the United States, and Phil Schroder, head of retention and engagement at McClatchy in the United States.

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