INMA Researcher-in-Residence Greg Piecheota talks with Anna Åberg and Martin Jönsson of Dagens Nyheter about lessons learned in the COVID year, as well as Customer Retention Manager Hanne Hendrikx of Mediahuis about new ways to approach engagement. Robert Skrob, author of The Retention Point, shares his insights regarding how to create a package of benefits that subscribers want to keep getting.
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