Premium Videos

Recordings From INMA's Master Classes and Conferences

Digital Subscriber Retention: Brace for the Cancellation

About this premium video

In this Master Class we explore how to discover the early signals of customers at risk, consider the benefits and risks of online cancellation flows, and investigate how to push churn to negative with renewal pricing. Adrian Lee of South China Morning Post, Daniel Gilbert of the U.K.'s The Times and The Sunday Times, and Ajay Shah of The Financial Times share case studies in this informative look at the final step of retaining digital subscribers.

By continuing to browse or by clicking “ACCEPT,” you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.