Premium Videos

Recordings From INMA's Master Classes and Conferences

Data to Enable Innovation and Drive Change

About this premium video

This session dives into data that we directly act on: That helps guide a team, that delivers value to our commercial partners, and that helps a subscription team think of new ways to rescue flagging users before they leave us. We start with Gilad Lotan, VP and head of data science and analytics at BuzzFeed, who shares how they went through the painful process of completely replacing their foundational data instrumentation, unlocking value for teams across the company. Next, Violette Chomier, chief data officer for Groupe Les Echos discusses predictive data for the customer journey and the early model they created to predict whether a reader would churn. Lastly, Victoria Riese, chief data officer at La Nación, shares how they designed a new article score that supports the newsroom and the subscription team. 

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