Premium Videos

Recordings From INMA's Master Classes and Conferences

Data Strategies and Playbooks

About this premium video

Key themes include learning how to know what you want data to achieve for your company, where it resides in your organisation, and what KPIs or benchmarks to consider. We also look at how to democratise access to data, privacy and security concerns, and the practicalities of moving from where you are to where you want to be. These stories are told through three case studies: data's role in Torstar's transformation from the CEO's perspective, how Schibsted makes data actionable, and Mediahuis data journey that is pragmatic, influential, and scalable. 


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