About this premium video

In the INMA Product Initiative's inaugural survey, by far the No. 1 source of inspiration for news media companies was Netflix. So, INMA developed a two-hour Product Strategy Workshop from the first vice president of product at Netflix, Gibson Biddle. In this interactive and hands-on workshop, Gibson shares his first-hand experience, original frameworks, and practical advice on how to develop a product strategy for a media brand. Learn how Netflix, Chegg, and Electronic Arts combine customer obsession, data science and product leadership to win the hearts and minds of users. Gibson introduces four strategy models to help leaders form hypotheses for how their product will delight customers in hard-to-copy, margin-enhancing ways. Gibson illustrates each model with a Netflix case and simulates a modern-day Netflix Quarterly Product Strategy Meeting.