Premium Videos

Recordings From INMA's Master Classes and Conferences

Customer Journeys, Subscriber Acquisition, KPIs, Benchmarks

About this premium video

Knowing your reader and how she makes decisions about engaging with your news product is paramount to understand her subscription journey and plan the ways to influence it. In this module, we will discuss the best practices in attracting readers to the site, increase the frequency of visits, and help them develop a habit of reading, expose to the right offers at the right time, all to convert them into paying customers. These subjects come to light with two case studies. First, learn how Belgium's Mediahuis attracts readers to its sites and converts them into subscribers. Then, see how tech news start-up TechCrunch launched its digital subscription product and and lessons learned after its first 18 months. 


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