Premium Videos

Recordings From INMA's Master Classes and Conferences

Customer Journeys, Subscriber Acquisition, KPIs, Benchmarks

About this premium video

Knowing your reader and how she makes decisions about engaging with your news product is paramount to understand her subscription journey and plan the ways to influence it. In this module, we will discuss the best practices in attracting readers to the site, increase the frequency of visits, and help them develop a habit of reading, expose to the right offers at the right time, all to convert them into paying customers. Case studies from Mediahuis and TechCrunch are featured.  


Executive Briefing On News Reader Journeys to Subscriptions
Greg Piechota, Researcher-in-Residence, INMA

How Mediahuis Attracts Readers To Its Sites and Converts Them Into Subscribers
Katia Debusschere, Manager, Acquisition and Conversion, Mediahuis

How a Tech News Startup Launched Its Digital Subscription Product and the Lessons Learned After Its First 18 Months
Ned Desmond, Chief Operations Officer, TechCrunch and Engadget


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