Competing and Growing Ad Revenues in a Challenging Market
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Competing and grow advertising revenues in a challenging marketplace is the focus of this module. Learn how compete against the Big Tech platforms, how to structure for such, and how to rebuild publisher tech stacks to regain share of online advertising. Join experts Suzie Cardwell of News Corp Australia, Kasper Lindskow of Ekstra Bladet, and Joanna Balowska of Agora as we discuss the importance of "earned attention," developing responsible AI systems to create value, and different ways that we can develop customised content categories, all to benefit advertisers.