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Building Brand and Community: How Will You Be Remembered

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Did news companies need a pandemic-induced lockdown to remind us that we are at the center of the wheel in most communities? What has emerged are herculean efforts to save local businesses, create hub-and-spoke networks for restaurants, livestream community events, inject our brands into the emerging concept of digital socialising, and other concepts that make news media as community organisers indispensable. In this inspirational module, INMA surfaces 11 examples internationally of community programmes during the COVID-19 turndown — short-form case studies to emulate in your markets. Come away from this module inspired.


Making Sense of the Pandemic For Young Readers
Serene Luo, Schools Editor, The Straits Times

Voralberg Sticks Together
Georg Burtscher, Managing Director, Russmedia Digital

Stay Home, Stay Vigilant
Suresh Balakrishna, Chief Revenue Officer, The Hindu

Tour Against Corona
Geert Dewaele, Editor-in-Chief News City - Video, DPG Media

CNN 411: Coronavirus Information and Local Resources
Nitya Chambers, Vice President, Emerging Products and Platforms, CNN

The Big Issue's COVID Pilot: Subscriptions, Donations, Downloads, and Sales
Ruth Law, Group Public Relations Manager, The Big Issue

We Are Your Voice
Tomás Garcia Moran, Chief Digital Officer, Corporación Voz de Galicia

Stand Tall With Rashtradoot How to Effectively and Humanitarianly Manage Print In the Times of COVID-19
Uma Sharma, Director - Communications, Rashtradoot

How We Help Poles to Stay at Home and Not Go Crazy
Sabina Lipska, Chief Video Officer, Ringier Axel Springer Polska

You Are Not Alone
Beth Ashton, Head of Audience and Subscriptions, The Telegraph

GP Loves Gothenburg
Gunilla Bakkenes, Director of Marketing and Consumer Business, Stampen Media

Module Takeaways
Earl J. Wilkinson, Executive Director and CEO, INMA


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