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Building Brand and Community: How Will You Be Remembered

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Did news companies need a pandemic-induced lockdown to remind us that we are at the center of the wheel in most communities? What has emerged are herculean efforts to save local businesses, create hub-and-spoke networks for restaurants, livestream community events, inject our brands into the emerging concept of digital socialising, and other concepts that make news media as community organisers indispensable. In this inspirational module, INMA surfaces the best examples internationally of community programmes during the COVID-19 turndown - case studies to emulate in your markets. Come away from this module inspired.

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