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How to segment audiences based on engagement, how to act on this segmentation, and how to identify and discover new opportunities in audience development are the themes covered in this module. Hear from Chris Moran of The Guardian on engaging audiences with big news stories, Philipp Ostropp of Lensing Media on mini-publishing teams and developing audience segments, Patrick Appel of Piano discussing engagement insights and benchmarks, and a unique Ask Me Anything session on engagement with INMA's Greg Piechota.

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