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Best Practices in Driving Engagement and Consideration

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Engaging users is key in keeping and gaining new subscribers. Themes for this module include: how to use high-interest events, such as the pandemic or election, to introduce your brand; how to grow your e-mail database and use this channel to educate readers about the product and help them build a habit; and how to experiment with different paywall models and set-ups to drive consideration? Case studies featured in this module include The Atlantic and The Washington Post in the United States and Tamedia in Switzerland.

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