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Recordings From INMA's Master Classes and Conferences

Best Practices in Converting Subscribers

About this premium video

In this Master Class, we will review what successful publisher subscription operators are doing, how they re-think acquisition efforts when they hit a wall, and how to make smart, actionable decisions. Learn how to better integrate the newsroom into efforts to gain subscribers.  Key themes for this module include: How to expose more readers to the registration or subscription offers; how to design friction-less check-out flows; and how to study and experiment with pricing. Case studies include Nine in Australia, De Telegraaf in The Netherlands, and Media 24 in South Africa.

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