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Recordings From INMA's Master Classes and Conferences

Best Practice in Product Development

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Key themes for this session include how to listen to customers, how to meausre product-market fit, how to organise for efficient product development, and how to prototype, test, and release new products. This module features case studies from India's Economic Times and its metrics and frameworks for subscription product development; customer discovery and UX research at Advance Local in the United States; and the making of a super mobile app at Zero Hora in Brazil.

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