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Recordings From INMA's Master Classes and Conferences

Audience and Content Applications for Data

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In this Master Class we explore what steps need to be taken to get to true personalisation, best practices for authenticated audiences, how to creatively capture and use zero-party data, how to use data to design your products, and how to differentiate between subscriber and non-subscriber interactions and experiences. This module looks at these subjects through the lens of four case studies: Bonnier News Local and empowering its local content decisions via data, how Froomle and Mediahuis achieve impactful personalisation, how Onet is building tomorrow's personalised media with technology, and Axel Springer's automated SEO title generation.

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