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Advertising In Crisis: Navigation and Uplift

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With the COVID-19 lockdown came issues never before imagined: advertiser brand safety issues around coronavirus coverage, the re-making of restaurants as general stores and takeout enterprises, the need to support independent and local small businesses, re-thinking marketing messagaging to one of empathy and support, the reading of tea leaves to shift sales reps from collapsed accounts to rising accounts, where to place bets, how to reposition fourth estate media in the marketing mix, and so much more. In this module, INMA provides a look at these issues and what the likely next steps should be for news companies in the remainder of 2020. Hear trends from Boston Consulting Group (BCG), Deloitte, and Prohaska Consulting, as well as case studies from South China Morning Post, Gannett | USA Today Network, The Irish Times, and Infoglobo.


Where Does Advertising Go Next?
Neal Zuckerman, Managing Director and Senior Partner and Co-Head of Media Practice, Boston Consulting Group (BCG)

The COVID-Revised Predictions For Media and Tech
Duncan Stewart, Director of Research, Technology, Media & Telecommunications, Deloitte

What's Next In the Programmatic Space
Matt Prohaska, CEO & Principal, Prohaska Consulting 

Optimising Programmatic Adtech at South China Morning Post
Ian Hocking, Vice President, Digital, South China Morning Post 

What Gannett Sees Next For Its Advertising Business
Kevin Gentzel, President, Marketing Solutions, and Chief Revenue Officer, Gannett | USA Today Network 

The Irish Times Partnership Model
Eimear Moran, Media Solutions Director, The Irish Times 

Digital Initiatives to Reduce COVID-19 Impact on Ad Revenues
Frederic Kachar, CEO, Infoglobo 

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