Premium Videos

Recordings From INMA's Master Classes and Conferences

Advertising Applications For Data Post Third-Party Cookie

About this premium video

This Master Class explores how third-party cookie disappearance is impacting what data gets shared with advertisers. We look inside Google's privacy sandbox and its potential impact on publishers, the emergence of creative audience segments, the place and role of contextual advertising, building automated precise data for advertiser performance and how to close the gap with Facebook and Google.

By continuing to browse or by clicking ‘I ACCEPT,’ you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.