Premium Videos
38 videos
-
How To Transform Your Newsroom
No other problem keeps editors more awake at night than this one: You have built a great digital strategy, so how do you get your newsroom onboard? Join Sebastian Matthes, editor-in-chief of Handelsblatt, on what newsrooms can learn from product organisations and Big Tech. Kat Downs Mulder, managing editor of The Washington Post, shares her experiences on forming teams with members from different departments to solve problems and develop ideas. And Lotta Edling, editorial director of Bonnier News, shares what works and what doesn't work in changing culture across different newsrooms.
MORE DETAILS
-
How to Drive Engagement From High-Quality Storytelling
On one side, you have a range of storytelling approaches to choose from in creating your digital journalism: sound, video, interactive graphics, long and short text, animations, data aggregation. On the other side, different devices and formats for consuming great journalism: podcasts, newsletters, mobile, social, events, push notifications, and print. What is the best practice for planning and execution when it comes to juggling all of these options? And what works in driving audience engagement that matters? We'll hear from three diverse leaders on these topics: Amanda Farnsworth, head of visual and data journalism at BBC News; Alexandra Beverfjord, editor in chief of Dagbladet, and Harrison van der Vliet, deputy editor-in-chief of NRC.
MORE DETAILS
-
Strategies to Build Trust and Handle Polarisation
How do we cover disagreement in society? The playbook of polarisation, extreme populism, and attacks on the press is no longer exclusive to a handful of authoritarian regimes. Newsrooms all over experience degrees of these problems and struggle to develop a consistent strategy to maintain trust. The editor in chief of Folha de S.Paulo, Sérgio Dávila, shares a whole range of measures he implemented to keep journalists safe and protect his newspaper's long tradition of independence. Author and former Financial Times editor Lionel Barber shares fundamental challenges such as how to handle the dilemma of journalistic objectivity when polarisation is good for business and how to guide an impatient younger generation of journalists and editors to preserve a degree of professional detachment when tempted to scrap journalistic traditions and practice.
MORE DETAILS
-
Scaling With Group Subs and INMA's Readers-First Outlook
For the beginners and for the publishers with a mature subscription business, group plans offer a unique option to reach new audiences and introduce them to the brand, and hopefully engage forever. Yet many struggle, as selling to businesses is nothing like selling to individuals. In this session, we dive into the world of B2B subscriptions, business partnerships and bundles, and map the opportunity for both general news and specialised publishers.Case studies come from Caspar De Bono of the Financial Times, Siri Holstad Johannessen of Aftenposten, Katharina Neuber of Insider, and Yosuke Suzuki of Nikkei. INMA Researcher-in-Residence Greg Piechota presents the first-ever INMA Readers-First Outlook for 2021.
MORE DETAILS
-
Getting Smarter With Pricing and Innovations in News
In 2020, pricing policy proved to be one of the most debated issues in the news industry: starting with decisions related to lifting paywalls early in the pandemic, moving to different approaches to free and paid trials, and ending with the urgency to raise ARPU. In this module, we look at the most profitable approaches to pricing in short and in the long term and discover best practices in price increases. We also look at the innovative news experiences introduced by established publishers and news start-ups. Featured presenters include Tom Brown of The Boston Globe, Lynn D'Cruz of Malaysiakini, Astrid Hald Jørgensen of Politiken, Ben Monnie of Google News Initiative, Eric Ng of Singapore Press Holdings, and Katie Vanneck-Smith of Tortoise Media.
MORE DETAILS
-
Growth Strategies for Newsroom, Audience, Product Leaders
There are two approaches to growth: "Inside Out," in which we better understand our current audience and shift our content mix and product experience to improve conversion and engagement, or "Outside In," in which we identify new segments of potential readers and create propositions to meet their needs. In this module, we will dive into examples of both from the North and the South of the world. Featured presentations include Brendan Collogan of News Corp Australia, Stefan Korner of Die Presse, and David Grant of the Facebook Journalism Project.
MORE DETAILS
-
New Products, Experiences and Models for Subscription Growth
Subscription leaders engage readers through journalism, product, tech, and marketing, and find new ways to deliver those experiences -- transforming the operating models of their newsrooms, product, and marketing departments. In this session, we dive into ways news publishers tailor content and experiences to segments, use data to inform their decisions and sometimes automate them. Featured speakers are David Walmsley of The Globe and Mail, Kaisa Aalto of Helsingin Sanomat, Michael Silberman of Piano, Noemi Ramirez Garcia of Prisa Noticias, Steve Dempsey of Independent News and Media, and Hamish McKenzie or Substack.
MORE DETAILS
-
The State of Media Subscriptions and Next Growth Toolkits
Distill the lessons learned over the past year in promoting quality content, mobilising audiences to subscribe, and engaging new generations to read, watch, and listen to. We share the stories of success from across the world and media sectors, and we look at where the opportunities are for 2021. INMA's Readers First Initiative Lead and Researcher-In-Residence Greg Piechota leads a jam-packed session with presentations from Neflix's former VP of Product Gibson Biddle, Spotify's Mayur Gupta, Bloomberg's M. Scott Havens, The Washington Post's Miki King, and The Wall Street Journal's Suzi Watford.
MORE DETAILS
-
Future Success: Is It All About Tech? IT vs. Humans
The journey of a company challenging perceptions and transforming business by authentically showing what diversity and inclusion really means at a grass roots level. In an era where trust and equity are key touch stones for success and high on the agenda, these companies show how they tackle these challenges internally. What leadership and management skills should we now be looking for in our staff? How will this affect corporate culture? Learn more from Ringier Axel Springer's Piotr Turek, Stuff's Annamarie Jamieson, and FT Strategies' Tara Lajumoke.
MORE DETAILS
-
Using Technology to Drive Transformation
What is the likely role of automation? Where's the human value? Bots and algorithms? Crucial or simply an add on? How can we use data and measurement effectively, and which data are we using in a cookie-less future? What are the relevant measurement tools? NTM's Annie Lidesjö, BBC's Nathalie Malinarich, and Dagens Nyheter's Lovisa Bergström explore examples of emerging technologies that could revolutionise the media industry (e.g. automated journalism, social outreach apps, video creation tech, 5G).
MORE DETAILS
-
Organisational Structure and Focus
The evolving landscape and the opportunity ahead, post-COVID. What is leadership in 2020s? Centralisation and efficiency. "To centralise or not to centralize," that is the question? And for those not part of a group, which activities should you seek partners? Working from home. The new normal for all? How should we leverage this to our benefit? Agility. Just a buzzword or something far greater? New business models for revenue maximisation. Diversification or doing what we know best well? Author Lucy Kuneg, The New York Times' Stephen Dunbar-Johnson, and Infoglobo's Frederic Kachar lead us through a this complicated topic.
MORE DETAILS
-
Best Practice in Product Development
Key themes for this session include how to listen to customers, how to meausre product-market fit, how to organise for efficient product development, and how to prototype, test, and release new products. This module features case studies from India's Economic Times and its metrics and frameworks for subscription product development; customer discovery and UX research at Advance Local in the United States; and the making of a super mobile app at Zero Hora in Brazil.
MORE DETAILS
-
How to Help People Form Habit
Learn more about how to help people form habit in this training module. What habit-forming products should a publisher focus on? Personalisation? Newsletters? Push notifications? App experience vs. Web experience? How to differentiate on-site comments vs. social media comments? How to grow engagement with a home page or a home screen? What value do video and audio formats bring? What are best practices in newsletters? Tease these out with the Wall Street Journal's digital subscriber experience, new experiences and habit formations with Bild in Germany, and how Aftenposten is building a front page optimised for time well spent.
MORE DETAILS
-
How to Differentiate Paid vs. Free
As we explore how to differentiate paid vs. free, learn more about the value of differentiation of paying reader experiences and what are the differences between paid and free? Is it about content, layout, features, competence factors? How does one measure ROI and KPIs? How to use data to develop more relevant experiences? How to set up metrics and workflows that support the work of cross-functional teams? What's the business case for personalisation? Dive deep into these issues through the eyes of the "chief problem officer" at Singapore's The Straits Times and the transformation of their product thinking. Hear more about developing premium newsletters at Germany's Handelsblatt. Then balance the conflicted objectives of advertising and reader revneue through experiences at The New York Times, Taboola, and Le Parisien.
MORE DETAILS
-
Data Analytics in Advertising
How news media companies utilise reader data and new research methodologies to fuel their digital advertising business is the focus of this Data Analytics In Advertising session. Hear about how The New York Times targets emotional context, how Amedia utilises subscription data for its ad business, and how DPG Media has launched its own advertising platform.
MORE DETAILS
-
Selling Advertising in a Changed Market: Best Practices
News media companies need to move from simply selling “advertising space” to “media solutions.” Learn how Helsingin Sanomat's new multi-channel product support ad sales across platforms and how a Hindu ad campaign for a chocolateer using insight-driven multi-media activations helped grow an FMCG category. Take a Ph.D. course on branded content from the USA Today Network. And learn more about JP/Politiken's Relevance platform, which helps advertisers with relevant advertising for relevant audiences in a relevant context.
MORE DETAILS
-
The State of Digital Advertising
Take a strategic look at what's next in advertising with an exploration of the state of digital media, how marketers and publishers are making more money by using less ad tech, how NRC Media research puts trust into perspective for advertisers, and how Stampen have renewed their advertising business and driven growth with new initiatives.
MORE DETAILS
-
Best Practices in Converting Subscribers
In this Master Class, we will review what successful publisher subscription operators are doing, how they re-think acquisition efforts when they hit a wall, and how to make smart, actionable decisions. Learn how to better integrate the newsroom into efforts to gain subscribers. Key themes for this module include: How to expose more readers to the registration or subscription offers; how to design friction-less check-out flows; and how to study and experiment with pricing. Case studies include Nine in Australia, De Telegraaf in The Netherlands, and Media 24 in South Africa.
MORE DETAILS
-
Best Practices in Driving Engagement and Consideration
Engaging users is key in keeping and gaining new subscribers. Themes for this module include: how to use high-interest events, such as the pandemic or election, to introduce your brand; how to grow your e-mail database and use this channel to educate readers about the product and help them build a habit; and how to experiment with different paywall models and set-ups to drive consideration? Case studies featured in this module include The Atlantic and The Washington Post in the United States and Tamedia in Switzerland.
MORE DETAILS
-
Best Practices in Audience Development
Understanding how publishers deep into their digital subscription journey spark new ways of attracting users is pivitol for improving your own outcomes. Key themes for this module include: where to find new users and how to attract them to your news Web site; how to grow direct visits, manage social media, optimise search, and invest in paid marketing; and how to activate print subscribers to use your digital product. Featured case studies are NZME in New Zealand, Dow Jones in the United States, and The Economist in the United Kingdom.
MORE DETAILS
-
Advertising Applications For Data Post Third-Party Cookie
This Master Class explores how the third-party cookie's pending disappearance is impacting what data gets shared with advertisers. We look at the emergence of creative audience segments, the place and role of contextual advertising, building automated precise data for advertiser performance, and how to close the gap with Facebook and Google. Learn more about these subjects from case studies: News Corp Australia's audience targeting and campaign activation platform, the South China Morning Post's first-party data playbook from single sign-ons to an activation platform, and how Gannett aims to redefine the advertising ecosystem.
MORE DETAILS
-
Audience and Content Applications for Data
In this Master Class we explore what steps need to be taken to get to true personalisation, best practices for authenticated audiences, how to creatively capture and use zero-party data, how to use data to design your products, and how to differentiate between subscriber and non-subscriber interactions and experiences. This module looks at these subjects through the lens of four case studies: Bonnier News Local and empowering its local content decisions via data, how Froomle and Mediahuis achieve impactful personalisation, how Onet is building tomorrow's personalised media with technology, and Axel Springer's automated SEO title generation.
MORE DETAILS
-
Data Strategies and Playbooks
Key themes include learning how to know what you want data to achieve for your company, where it resides in your organisation, and what KPIs or benchmarks to consider. We also look at how to democratise access to data, privacy and security concerns, and the practicalities of moving from where you are to where you want to be. These stories are told through three case studies: data's role in Torstar's transformation from the CEO's perspective, how Schibsted makes data actionable, and Mediahuis data journey that is pragmatic, influential, and scalable.
MORE DETAILS
-
Subscriber Flows, Launch Tips, Retention Best Practices
Subscriber experience revolves around moments of truth: when they want to find news, when they try to purchase the subscription, and when the time comes to renew. In this module, learn how to design the flows that help readers succeed using your Web site or an app and how to maximise the value of their subscription. Plus: let’s review how the paywall marketing and communication has changed over a decade. Learn about The Guardian's retention toolbix as it engages readers and retains them as supporters. Go behind the scenes of El Mundo's paywall launch and the lessons learned after its first nine months.
MORE DETAILS
-
Customer Journeys, Subscriber Acquisition, KPIs, Benchmarks
Knowing your reader and how she makes decisions about engaging with your news product is paramount to understand her subscription journey and plan the ways to influence it. In this module, we will discuss the best practices in attracting readers to the site, increase the frequency of visits, and help them develop a habit of reading, expose to the right offers at the right time, all to convert them into paying customers. These subjects come to light with two case studies. First, learn how Belgium's Mediahuis attracts readers to its sites and converts them into subscribers. Then, see how tech news start-up TechCrunch launched its digital subscription product and and lessons learned after its first 18 months.
MORE DETAILS
-
Paywall Models, Premium Content, Subscriber Engagement
When planning your digital subscription product, one must consider what's behind the paywall (your value proposition) and what's in front of the paywall. Paywalls are essentially a segmentation tool to filter out readers who have the highest willingness to pay. In this module, we will reveal, based on years of research, who's most likely to pay? And for what? Case studies from Schibsted and Funke Digital are featured. For Schibsted's Aftenposten, learn how they went from digital-first to audience-first. At Funke, get an insider's look at how the company launched its digital subscription products and the lessons learned after their first two years.
MORE DETAILS
-
Predict the Future, Save Revenue Today
Reducing passive churn, identifying readers at risk of churning, and modeling propensity to churn are the focuses of this module featuring case studies from Telegraph Media Group, Business Insider, and Deep.BI. The module looks at predicting churn before readers even think of leaving, fixing passive churn so you never lose a reader by accident, and handling breakups gracefully but smartly.
MORE DETAILS
-
Engage Readers So They Never Want to Leave
How do you engage readers so they never want to leave? This module burrows deeply into this subject as we learn to orchestrate the early success of your subscribers, help readers create new habits, and nurture the value of your journalism and the experience. Learn from the Wall Street Journal about onboarding new subscribers using data, from Schibsted about engaging readers with personalised communications, and Gazeta Wyborcza on the role of newsrooms in developing habits.
MORE DETAILS
-
Know Your Churn to Strangle It
Subscriber churn can deflate all of the positivity from acquisition. This module looks at how to reduce churn by rethinking your funnel and shifting focus from the sale to a long-term relationship. The module also helps you understand the root causes of churn, how to properly measure it, and how to benchmark your churn efforts vs. hundreds of subscription news sites. Learn more about value nurturing from author Anne Janzer, churn measurement and analysis from Singapore Press Holdings, and churn-related benchmarks from Piano.
MORE DETAILS
-
News Media Outlook 2021: What To Expect Next
Everything literally did change in the COVID-19 shutdown: advertising evaporated overnight, digital engagement and subscriptions surged, employees shifted from in-office to work-from-home, cost structures and workforce structures changed, print as a platform came under new scrutiny, and e-commerce skyrocketed in importance. In this module, INMA aims to look on the other side of the pandemic and its economic ripple effects to identify the "new normal" for the news industry over the next 6-18 months. Hear from researcher and management consultant Lucy Küng, INMA's Earl Wilkinson, and leaders from Africa Community Media, Schibsted, Independent Media, and Gannett | USA Today Network.
MORE DETAILS
-
Business Model Innovation and Creating New Value
Before, during, and after the coronavirus pandemic, there have been stand-out news brands that could imagine value creation as something more than profitability. They re-thought their mission. They created new measurements of success. They were able to make space that allows new products and services to flourish — sometimes disconnected from the legacy business. Those brands broke during the COVID crisis with new products, new services, and new ways to engage their markets in the most chaotic environment possible. INMA presents the stories from five companies and their stories of innovation: South China Morning Post, Schibsted, News Corp Australia, Newsday, and Svenska Dagbladet.
MORE DETAILS
-
Brainsnacks: Quick Ideas You Can Apply Immediately
INMA's Brainsnack sessions cover a lot of ground in a short period of time on many subjects. In this module with 10 media companies, hear how video has transformed Expressen, how Rede Gazeta transformed digitally and adopted the 7/1 model, how Eenadu scales advertising solutions during the pandemic, how The Globe and Mail uses machine learning, how Ringier Axel Springer touts sustainable media, and Stuff New Zealand covers climate. Learn more about AFP's verification operations, Advance Local's text message services, Iltalehti's work with machine learning and neural networks, and print innovation at The New York Times.
MORE DETAILS
-
Building Brand and Community: How Will You Be Remembered
Did news companies need a pandemic-induced lockdown to remind us that we are at the center of the wheel in most communities? What has emerged are herculean efforts to save local businesses, create hub-and-spoke networks for restaurants, livestream community events, inject our brands into the emerging concept of digital socialising, and other concepts that make news media as community organisers indispensable. In this inspirational module, INMA surfaces 11 examples internationally of community programmes during the COVID-19 turndown — short-form case studies to emulate in your markets. Come away from this module inspired.
MORE DETAILS
-
The Content to Commerce Revolution
Publishers are upending the status quo with business model approaches that redefine value and shorten the runway between editorial discovery and the "last click." In this module, learn how media companies are ushering in the new revolution of "content to commerce," ranging from data-fueled bets on content experiences that drive engagement to Web sites that drive the last click to lifestyle networks to bets on personal finances and other growth projects. Dive deep into practical case studies from Times Internet in India, as well as the New York Times' Wirecutter, and News Corp's Mansion Global.
MORE DETAILS
-
Smart Data In the Shadow of the Cookiepocalypse
It's not enough to have the right technology and the right real-time data and the right staff to analyse and compartmentalise information. To make data work for media companies requires a new creativity. In this deep dive module, learn practical cases of how media companies are making actionable real-time data to change business outcomes: subscription sales and retention, advertising sales, audience engagement, and more. Featured case studies come from The Washington Post, JP/Politikens Hus, Amedia, Aller Media, and the Financial Times.
MORE DETAILS
-
Advertising In Crisis: Navigation and Uplift
With the COVID-19 lockdown came issues never before imagined: advertiser brand safety issues around coronavirus coverage, the re-making of restaurants as general stores and takeout enterprises, the need to support independent and local small businesses, re-thinking marketing messagaging to one of empathy and support, the reading of tea leaves to shift sales reps from collapsed accounts to rising accounts, where to place bets, how to reposition fourth estate media in the marketing mix, and so much more. In this module, INMA provide a just-in-time look at these issues and what the likely next steps should be for news companies in the remainder of 2020. Hear trends from Boston Consulting Group (BCG), Deloitte, and Prohaska Consulting, as well as case studies from South China Morning Post, Gannett | USA Today Network, The Irish Times, and Infoglobo.
MORE DETAILS
-
Subscription Experiences Amid the Surge: Opportunities
Amid the chaos of the COVID-19 disruption, publishers have experienced double- and triple-digit surges in digital traffic and new digital subscription starts. In this module, go behind the scenes of what's working and not working, when your content should be free or have a price tag, how to build a subscription model so compelling your customers will never want you to leave, and refining the news experience in the age of attention wars. INMA's Greg Piechota, author Robbie Kellman Baxter, and Zuora's Frank Ernst show emerging subscription trends during the pandemic. Meanwhile, hear from media companies like Dagens Nyheter, Singapore Press Holdings, Le Monde, and the USA Today Network that have generated the most new subscribers in the current crisis.
MORE DETAILS
-
Where News Media Goes Next After COVID-19
How do leaders and their companies prepare for deep uncertainty and complex futures amid COVID-19? Learn what strategic trends will influence business, media, and society after today's massive disruption. Learn to capitalise on the "trust moment" for media in today's crisis and how consumer time spent with media is shifting towards digital, phone, digital video, and streaming. Learn how marketing spending is likely to shift in the months ahead — in general among specific channels, and what we have seen in the past in these kinds of massive global meltdowns. Hear from futurist Ross Dawson, eMarketer's Geoff Ramsey, and design guru Mario Garcia.
MORE DETAILS