Key learnings from 9 months with 8 European news publishers on their digital subscription journey

North Star metrics

Overcoming blockers

Sustainable transformation

Join us for the unveiling of
GNI Europe Subscriptions Lab results

On Thursday, November 5, join Google, FT Strategies, and the International News Media Association (INMA) for the unveiling of what we learned from the GNI Subscriptions Lab in Europe.

Since March, the Google News Initiative (GNI) Subscriptions Lab has worked extensively with eight European publishers in the early stages of their subscription journey to strengthen digital capabilities and grow reader revenue.

These findings will be covered in a report released November 5 titled “Towards Your North Star: A Report On the Outcomes of the European GNI Subscriptions Lab 2020.” All town hall registrants will receive access to the report.

Participating in the Town Hall

Subscriptions Lab participants featured in Town Hall

  • Bonnier News Local, Sweden
  • La Croix, France
  • Dennik N, Slovakia
  • Gazeta Wyborcza, Poland
  • The Independent, United Kingdom
  • Kurier, Austria
  • El Mundo, Spain
  • RP Online, Germany

Town Hall facilitators

In this special free two-hour public event, hear directly from executives representing the eight European media companies, as well as Google's Bénédicte Autret, FT Strategies' Lou Gautier, and INMA's Greg Piechota.

What the Town Hall will cover

Cutting across hundreds of hours of training, discussions, and group exercises, learn more about:

How did the publishers overcome the inevitable “blockers” to subscription growth?

What “North Star” metrics did each publisher settle on and rally around?

How did the publishers align business objectives and cultures around their North Stars?

To what degree were they able to create a sustainable transformation process?

How do the European experiences compare with the Google News Initiative's similar labs in North America and Latin America?

About the Town Hall

Thursday, November 5

14:00-16:30 (London)  |  15:00-17:30 (Paris)  |  09:00-11:30 (New York)

Registration fee

What you access receive to
Livestream on November 5
Recording of town hall
All town hall presentations
“Towards Your North Star: A Report On the Outcomes of the European GNI Subscriptions Lab 2020”

About the Subscriptions Lab

FT Strategies and INMA, in partnership with the Google News Initiative, established the GNI Subscriptions Lab in Europe to engage publishers in a journey designed to help them define an ambitious vision for their digital subscription business and build the engine that will take them to their goal.

The Lab is a nine-month experience that addresses every step of the digital subscriptions process from discovery to conversion to retention.

Part of the programme is for participants to share their successes and learnings with the broader news industry.

During “The European Media Subscriptions Town Hall,” Zoom livestream November 5, hear the results and gain new insights that could translate to your company's subscription experience. Learn from the best ... and make sure to come prepared with plenty of questions.

Questions? Contact us

Katy King

Event Manager
Tel.: +1 972 787-8167

E-Mail me

Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

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Madhavi Sekhri

Head - South Asia Division
Tel.: +91 99716 00632

E-Mail me

Ana Gutierrez

Directora Regional Latinoamérica
Tel.: +503 7986 7383

E-Mail me