Young Audiences Seminar

How can news media break through to a generation that lives in vertical video, demands authenticity, and values community over institutions? This rapid fire case study packed seminar explores how Gen Z and millennial engagement has evolved over the past years, from TikTok-native formats and Discord communities to peer-driven storytelling and identity-first journalism. Learn how publishers are building trust through interactive formats, co-creating with young voices, and experimenting with youth bundles, newsletters, and creator-style memberships. With short-form video, purpose-led coverage, and platform fluency now central to success, this session showcases the global innovations turning next-gen audiences into loyal participants. Walk away with the insights and inspiration to future-proof your connection with tomorrow’s news consumers.

Location:
Hotel Adlon Kempinski
Unter den Linden 77, Berlin
Ballsaal III