AI-First Newsroom Seminar

News publishers all over the world are investing in AI and hoping it will lower costs while driving new streams of revenue. How is it solving real problems for editorial? And how can we roll it out while bringing the newsroom along? How can we ensure we safeguard our accuracy and credibility? In this session, we’ll explore practical examples and real-life applications.

Location:
Hotel Adlon Kempinski
Unter den Linden 77, Berlin

How does a major Swiss publisher build AI tools so practical and grounded in editorial guidelines that journalists are proactively asking to use them? To successfully scale AI adoption across its large, distributed footprint, Tamedia implemented a highly effective strategy centered on capability building and a powerful network of peer-to-peer ambassadors. With subscription wins already clear from audio features, the next frontier is leveraging AI to achieve total workflow transformation, ensuring high-quality, deeply sourced articles are produced with unprecedented efficiency.

What happens after a newsroom becomes fully digital-first? ZVW undertook a large-scale print automation project and has been living with the consequences for over a year. We’ll hear insights into how the editorial team adjusts when traditional print deadlines disappear, the emergence of new roles and new strategies for content production, managing increased content output without guaranteed audience growth, and lessons learned from coordinating multiple newsrooms in a digital-first environment.

AI is no longer a binary choice. This session introduces AI on the spectrum as a practical framework for media growth — showing how different business cases require different levels of automation. Learn how aligning AI, governance, and workflows with revenue models and trust sensitivity helps publishers scale efficiently while protecting their most valuable products.

AI in video is one of the hottest topics in the news industry right now. News brands all over the world are scrambling to find new ways to reach younger audiences without committing scarce resources to bringing additional video skills on board. In this session, we’ll hear how one innovative newsroom uses AI from end to end — from monitoring to scripting, versioning to optimisation — and focuses on creator-energy social videos, with dramatic results.

As AI opens doors for the news industry, we’ll take a look at changes in legacy newsrooms. What are the experiments that are paying off, and what is the most effective way to tackle the tricky question of scaling AI and change management? Key insights from one of the world’s best-known news sources, the BBC.