Ask Me Anything sessions add tremendous value for INMA World Congress delegates involving one-on-one private, hour-long sessions with our Initiative Leads. Each are subject-matter experts and represent an opportunity to gain insights and ask key questions on the sidelines of World Congress. Only corporate members of INMA are eligible to apply for these one-hour sessions. Please contact Ioana Sträter at Ioana.straeter@inma.org to discuss setting up a meeting. We will add options to this page later, yet initiative leads can talk to subscriptions, generative AI, product and tech, and more.
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Why this matters: Reader revenue remains the most durable growth engine. Use this AMA to sharpen your subscription economics and execution.
Ask about: Pricing tests and paywall rules; trials vs. freemium; bundles and upsell paths; churn cohorts and save plays; newsletter-to-paid conversion; LTV/CAC and payback; newsroom–marketing collaboration; experimentation roadmaps.
You’ll leave with: 2–3 immediate experiments, a clearer pricing/paywall stance, and a short list of metrics to watch.
Why this matters: Product discipline turns audience needs into repeatable value. Use this AMA to align roadmap, org, and KPIs.
Ask about: discovery methods and user research; OKRs and product KPIs; build-vs-buy calls (apps, CMS, data); platform choices; technical debt trade-offs; governance with editorial/commercial; experimentation cadence.
You’ll leave with: a trimmed roadmap, a decision framework for build/buy, and 2 org/process tweaks to unlock speed.
Why this matters: Ads are reinventing around first-party data, attention, and outcomes. Use this AMA to future-proof revenue.
Ask about: first-party data strategy and identity; packaging (contextual, PMP, sponsorships, branded content); programmatic yield setup; sales comp and incentives; measurement (attention, outcomes); consent & privacy implications.
You’ll leave with: a sharper go-to-market package set, quick wins for yield, and a plan to activate first-party data.
Why this matters: AI is changing newsroom workflows, speed, and quality—if deployed safely and sanely. Use this AMA to convert hype into operations.
Ask about: high-ROI use cases; workflow integration; quality assurance and human-in-the-loop; risk and governance; vendor/tool selection; skills and training; measurement of productivity and impact.
You’ll leave with: a prioritized AI use-case list, draft guardrails, and a starter playbook for rollout and measurement.
Why this matters: Growth depends on relevance to the next generation of news consumers. Use this AMA to pressure-test your audience bets.
Ask about: Gen Z/Alpha behaviors; creators and talent strategy; community and membership; format mix (video, audio, newsletters); platform choices; brand positioning; research methods that actually inform product and content.
You’ll leave with: a clear target-audience thesis, 2 channel/format bets to test, and a lightweight research plan.