Gabriel Dorosz is the Advertising Initiative lead for INMA. In sessions with Gabe, navigate and find paths forward through the challenges of the “post-traffic era” for news media digital advertising. From first-party data to premium ad products to AI, measurement and brand safety, INMA wants to advance a deeper, clearer understanding of the evolving advertising landscape by exploring innovations, demystifying complexity, and translating insights into strategies that build sustainable, future-ready advertising models.

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Sonali Verma is the lead for INMA’s Newsroom Innovation Initiative, which explores how to bring the newsroom into the business of news. Specifically the initiative this year is working on how to integrate AI into newsrooms, moving away from news in favour of journalism, using data to guide decisions, and building a more durable, loyal audience. Always, INMA puts journalism at the heart of publishing.

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Jodie Hopperton is the lead for INMA’s Product & Tech Initiative, which looks at how news organisations can develop outstanding multi-channel products and the tech stacks and relationships needed to support them in the midst of huge technological change. Special points of emphasis this year include agentic AI and how to navigate the emerging tech players.

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Greg Piechota is the lead for INMA’s Readers First Initiative. This initiative surfaces global best practices in the art and science behind digital subscriptions for news media companies and creating a road map toward the next generation of consumer monetisation. A growing component of the Readers First Initiative is a Subscription Benchmark Service. Greg can listen to the challenges and opportunities your company faces with digital subscriptions and recommend next steps.

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INMA’s new Young Audiences Initiative aims to help news publishers understand, reach, and engage Gen Z and Millennials through data-driven insights, platform-native strategies, and innovative storytelling. The initiative bridges traditional journalism with emerging consumption habits, fostering trust, inclusivity, and relevance among younger, diverse audiences. By focusing on research, experimentation, and new skills inspired by the creator economy, it aims to future-proof news media and develop sustainable models that meet young audiences where they are — and speak in ways they value.

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