Brought to you by
Friday
May 8
A deep dive into how agentic AI will reshape products, platforms, and revenue models. As the internet shifts from search to answers to agents, news organisations face both challenges and opportunities. This seminar will explore how agentic AI is already reshaping digital ecosystems and what media leaders must do to stay ahead. We’ll unpack how bots and consumer agents interact with publisher content, what it means for discovery and traffic, and how consent and licensing frameworks may evolve. Participants will also look at practical implications for monetisation, from automated payments to subscription flows, and discuss strategies for protecting IP while maximising visibility in agent-driven environments. The session blends big-picture strategy with practical case studies, leaving you with a clearer understanding of the technology’s trajectory and a roadmap for how your organisation can prepare
Introduction to the session and a short background on agentic AI, bringing in learnings from INMAs Media Tech & AI week in San Francisco and subsequent conversations with tech companies, media innovators, and those trying to solve the most pressing issues in access to accurate information.
In this session, European media executive Katharina Neubert will discuss her experiences setting up an AI hub for Hotlzbrinck in Silicon Valley. She will take us through what she has gleaned from the epicenter of the technology world, what has surprised her, and how she is ensuring that learnings are being applied to their book, science, and news publishing businesses.
Agentic AI is moving beyond chatbots toward systems that can autonomously plan, decide, and execute tasks across digital environments. In this session, we’ll look at how OpenAI is approaching this transition — from advances in foundation models to enterprise applications and tools like Codex that enable agents to operate within real software systems. Using cross-industry case studies, we’ll explore how this shift could transform how people interact with technology and access information.
The media industry has lived through the internet, mobile, social, and streaming. Each wave reshaped the business. But the AI disruption underway right now is different in kind — not just in scale. In this session, Darwin CX’s Global CTO puts the current AI moment into its proper historical context, tracing the arc of technical evolution that brought publishing to this inflection point. Drawing on hands-on experience guiding media organizations through technology transformation across global markets, this session offers publishers an honest, up-to-the-minute read on where AI actually stands today — what’s real, what’s noise, and what’s coming faster than most newsrooms and circulation teams are prepared for. You’ll gain a clearer picture of where your organization sits relative to your peers in the industry, a frank assessment of the decisions that will separate leaders from laggards, and a grounded view of the road ahead for media businesses navigating the AI era. No hype. No demos. Just context, clarity, and a framework for what publishers need to do next.
This session offers a practical look at how agentic AI is being embedded across a large digital organisation to accelerate development, automate operations, and unlock new revenue streams, without increasing headcount. Amit Verma will share how Hindustan Times is deploying AI copilots, design-to-code tools, automated testing, and internal workflow agents across product, engineering, sales, and operations, where efficiency gains of 50% or more are already emerging. The session will also examine the organisational shifts required to make this work — from stronger PRD discipline and human oversight to new incentives, training, and governance models. Finally, Amit will explore how these internal capabilities are beginning to extend outward into consumer-facing AI products such as shopping and commerce agents.
Markus Franz will share what his team is learning inside the Ippen Digital Incubator Lab as they design and test multi-agent systems for real newsroom and product workflows. Drawing on hands-on experimentation, he will explore how agentic architectures are beginning to reshape collaboration between journalists, product teams, and machines — and where early assumptions about how agents would work are already being challenged. Markus will also look ahead to what he expects to shift over the coming months and into the next year, from how teams organise work around agents to what becomes truly differentiating as AI capabilities rapidly commoditise. Expect practical insights, emerging patterns, and a candid view of what it takes to move from isolated AI tools to AI-native systems.