Diversifying the Advertising Portfolio Seminar

As traditional ad revenues become harder to project, publishers are evolving fast. This session explores how media companies are doing everything from building new, high-margin revenue streams beyond classic display — from events to branded commerce and affiliate models — while evolving display itself; building AI pilots, products and processes: and elevating the way they go-to-market and sell inventory, long-term sponsorships and cross-platform partnerships. Learn how leading publishers build, position and package sellable products that brands actually want — and how they scale these opportunities for sustainable growth.