Agenda

8:00 a.m. - 8:30 a.m.

Study Tour: Study Tour registration and welcome coffee

8:30 a.m. - 9:30 a.m.

Study Tour: Executive briefing: Subscriptions and Canada’s news media

9:30 a.m. - 9:45 a.m.

Study Tour: Coffee break

9:45 a.m - 12:00 p.m.

Study Tour: Why the Globe and Mail remains the subscription model to watch

12:00 p.m. - 1:00 p.m.

Study Tour: Lunch at The Globe and Mail

1:00 p.m. - 1:15 p.m.

Study Tour: Walk to The Walrus (~10 minutes)

1:15 p.m. - 3:00 p.m.

Study Tour: The Walrus: Mission-led loyalty that converts

3:00 p.m. - 3:30 p.m.

Study Tour: Walk (~20 minutes) or 10-minute ride to The Green Line

3:30 p.m. - 5:00 p.m.

Study Tour: The Green Line: A hyper-local news model built for conversion

5:00 p.m. - 5:45 p.m.

Study Tour: Day 1 debrief

5:45 p.m. - 7:00 p.m.

Study Tour: Drinks on INMA at The Waterworks Food Hall

8:30 a.m. - 9:00 a.m.

Study Tour: Arrival and welcome coffee

9:00 a.m. - 10:30 a.m.

Study Tour: TMU school of journalism & DMZ: The innovation bridge between newsrooms and start-ups

10:30 a.m. - 10:45 a.m.

Study Tour: Walk (~15 minutes) or 5-minute bus transfer

10:45 a.m. - 12:15 p.m.

Study Tour: Public service in a platform world: reinventing a national broadcaster for the digital age

12:15 p.m. - 1:15 p.m.

Study Tour: Lunch break

1:15 p.m. - 1:45 p.m.

Study Tour: Transfer to The Well, 8 Spadina Avenue

1:45 p.m. - 2:45 p.m.

Study Tour: Le Devoir: Three decades of reader revenue discipline

2:45 p.m. - 3:00 p.m.

Study Tour: Coffee break

3:00 p.m. - 4:30 p.m.

Study Tour: Toronto Star: How one of Canada’s biggest newsrooms wins at subscriptions

4:30 p.m. - 5:30 p.m.

Study Tour: Final debrief

5:30 p.m. - 6:00 p.m.

Study Tour: Transfer to Craft Beer Market Toronto

6:00 p.m. - 9:00 p.m.

Study Tour: Bienvenue | Welcome to the Canada Party at Craft Beer Market Toronto

7:30 a.m. - 8:30 a.m.

Summit: Registration and welcome coffee at Steam Whistle Brewing Company, Pilsner Hall

8:30 a.m. - 8:50 a.m.

Summit: Welcome and introductions

8:50 a.m. - 9:20 a.m.

Summit: Keynote: Canada’s path to consumer-funded journalism

9:20 a.m. - 10.00 a.m.

Summit: Reinventing audience funnels in the age of content abundance

10:00 a.m. - 10:20 a.m.

Summit: State of news subscriptions 2026: Slower growth, stronger fundamentals

10:20 a.m. - 11:00 a.m.

Summit: Networking break

11:00 a.m. - 12:10 p.m.

Summit: Business transformations: Pathways to digital-only futures

12:10 p.m. - 1:00 p.m.

Summit: Live master class: How Amedia scaled local news subscriptions

1:00 p.m. - 1:10 p.m.

Summit: Seminar experts’ introductions: Inside Friday’s deep dives

1:10 p.m. - 2:10 p.m.

Summit: Lunch and networking

2:10 p.m. - 3:50 p.m.

Summit: Audience funnels reimagined: Humans, superfans, and machines

3:50 p.m. - 4:20 p.m.

Summit: Networking break

4:20 p.m. - 5:10 p.m.

Summit: Branding journalism: Why news publishers must explain themselves, and how

5:10 p.m. - 5:30 p.m.

Summit: Summary and takeaways

5:30 p.m. - 6:30 p.m.

Summit: Cocktail reception at Steam Whistle

7:30 a.m. - 8:30 a.m.

Summit: Registration and networking at Steam Whistle Brewing Company, Pilsner Hall

8:30 a.m. - 8:50 a.m.

Summit: Welcome back

8:50 a.m. - 9:40 a.m.

Summit: Master Class: How Onet transformed from a portal to a platform -From portal to platform: How Onet built paid journalism at scale-

9:40 a.m. - 10:30 a.m.

Summit: From AI tools to AI agents: Scaling subscription marketing -From users to fans: What fandom-based businesses teach us about membership-

10:30 a.m. - 11:10 a.m.

Summit: Networking break

11:10 a.m. - 1:00 p.m.

Summit: Subscription Masters: Breaking assumptions to unlock the next gains

1:00 p.m. - 1:10 p.m.

Summit: Seminar experts’ introductions: Inside Friday’s deep dives

1:10 p.m. - 2:20 p.m.

Summit: Lunch and networking

2:10 p.m. - 3:45 p.m.

Summit: New premium products: Building portfolios beyond news

3:45 p.m. - 4:00 p.m.

Summit: Summary of the day and takeaways

4:00 p.m. - 4:30 p.m.

Summit: Keynote: Extending audience funnels to machines for future monetisation -Closing keynote: A letter to myself and to you from 2030-

6:00 p.m. - 8:00 p.m.

Summit: Thursday Night Party at Hockey Hall of Fame

7:30 a.m. - 8:30 a.m.

Seminar: Registration and networking: Steam Whistle Brewing Company, Pilsner Hall

8:30 a.m. – 9:40 a.m.

Seminars 1–2 (parallel sessions)

Seminar 1: The future of paywalls with FT Strategies: From soft to dynamic

Seminar 2: Data-driven subscriptions with WordPress VIP: Metrics, KPIs, and optimisation

9:40 a.m. – 10:00 a.m.

Seminar: Networking break

10:00 a.m. – 11:10 a.m.

Seminars 3–4 (parallel sessions)

Seminar 3: How to transform and scale your digital subscription business (Mather)

Seminar 4: Lessons from the front lines of reader revenue (Arc XP)

11:10 a.m. – 11:40 a.m.

Seminar: Snacks and networking

11:40 a.m. – 12:50 p.m.

Seminars 5–6 (parallel sessions)

Seminar 5: Growing revenue despite falling traffic (Piano)

Seminar 6: Community and audience engagement with Viafoura: From participation to retention

12:50 p.m. – 1:20 p.m.

Seminar: Snacks and networking

1:20 p.m. – 2:30 p.m.

Seminars 7–8 (parallel sessions)

Seminar 7: The engagement engine with Marfeel: Using real-time data to feed a dynamic paywall

Seminar 8: Winning the battle for retention with Darwin CX: Churn, engagement, and win-backs