10:00 a.m.-12:30 p.m.
(New York time)

About today's module

Retention is not a metric. It’s not a team. It’s the result of every decision your newsroom, your product, your marketing teams make about the customer journey. In this first module, we’ll lay the foundation for a digital-first retention strategy – one built not on trying to hold subscribers in at all costs, but on offering them more reasons to stay, leave well, and come back.

10:00 a.m.-10:15 a.m. (New York time)
A new retention playbook for news


10:10 a.m.-10:45 a.m. (New York time)
A new retention agenda: From one-offs to forever subscribers


10:45 a.m.-11:20 a.m. (New York time)
Downgrade, don’t cancel: How to keep the door open for subscribers


11:20 a.m.-11:55 a.m. (New York time)
Creative bundling: How a leisure content app became a retention and revenue driver


11:55 a.m.-12:30 p.m. (New York time)
Battling churn takes a team: How to cut payment failures


12:30 p.m.-12:40 p.m. (New York time)
Summary and takeaways from today’s module

10:00 a.m.-12:30 p.m.
(New York time)

About today's module

What happens after someone subscribes? And how do we keep them engaged for the long run? In this module, we’ll dive into the product and experience design strategies that shape the post-acquisition lifecycle.

10:00 a.m.-10:10 a.m. (New York time)
A new post-subscription experience


10:10 a.m. - 10:50 a.m. (New York time)
Flexible by design: What paywalled brands can learn from a retention playbook


10:50 a.m. - 11:05 a.m. (New York time)
What we learned from 100+ retention experiments


11:05 a.m. - 11:45 a.m. (New York time)
Winning the first 100 days: How to reinvent subscriber onboarding


11:45 a.m. - 12:25 p.m. (New York time)
Winning subscribers back: Automating value nurturing and recovery


12:25 p.m. - 12:30 p.m. (New York time)
Summary and takeaways from today’s module

10:00 a.m.-12:30 p.m.
(New York time)

About today's module

What makes a subscription “sticky”? In our final module, we explore how premium experiences – from community features to newsletters and win-back journeys – are helping publishers deepen relationships and extend subscriber lifetime value.

10:00 a.m.-10:10 a.m. (New York time)
Premium experiences become levers for retention


10:10 a.m. - 10:50 a.m. (New York time)
From comments to content: Powering engagement with communities


10:50 a.m. - 11:05 a.m. (New York time)
The retention-led growth playbook


11:05 a.m. - 11:45 a.m. (New York time)
Smart bundling, local impact: How to turn sports fans into subscribers


11:45 a.m. - 12:25 p.m. (New York time)
Old channel, new powers: How to use subscriber-exclusive newsletters to drive value and retention


12:25 p.m. - 12:30 p.m. (New York time)
Summary and takeaways from today's module