INMA’s European News Media Conference returns in September 2026 to Madrid — uniting the continent’s most forward-thinking publishers, product minds, data strategists, newsroom innovators, and commercial leaders.

This is INMA’s flagship European gathering: a fast-moving, insight-rich, and high-impact forum built to help media companies grow, transform, and compete in a radically shifting landscape.

Across two energising days, the conference will unpack the forces reshaping European news media — from AI and product development to audience growth, engagement economics, data strategy, and revenue diversification.

Expect a programme infused with fresh thinking and next-generation leadership, blending practical case studies with strategic vision.

Madrid’s media scene provides a perfect backdrop: a market known for creative storytelling, product experimentation, strong brand identity, and bold digital reinvention.

The 2026 conference will spotlight how European publishers can thrive at the intersection of data, product, audience, and revenue.

Delegates will explore how to:

• How to accelerate first-party data maturity.
• Build habit-forming products.
• Grow direct relationships.
• Activate audiences beyond pageviews.
• Combine editorial excellence with intelligence-driven workflows.
• Create premium advertising and subscription models that deliver sustainable value.

With platform disruption accelerating, AI maturing, and younger audiences redefining engagement, INMA will bring clarity, frameworks, and examples of real work happening inside Europe’s most innovative media houses.

Learn how to balance experimentation with operational discipline, harness AI to elevate journalism and efficiency, create cross-functional teams that work as one, and build resilient growth paths amid regulatory and market pressure.

Whether your priority is product innovation, newsroom transformation, first-party data activation, subscription growth, advertising reinvention, or future audiences, this is the European event built to push your thinking forward — and connect you with peers shaping the future of news.

Join the people setting the pace for Europe’s news industry in 2026. Madrid is where the next chapter begins.

About the INMA European conference community

The INMA Madrid conference community is a vibrant mix of rising news industry talent and seasoned innovators who share a hunger for what comes next.

Delegates are product minds, audience builders, data thinkers, newsroom changemakers, commercial strategists, and digitally fluent professionals who bring fresh perspectives and momentum to the European news ecosystem.

They are united by a shared belief that journalism can thrive through reinvention — and that collaboration, experimentation, and cross-disciplinary thinking will shape the next chapter.

This is a community that challenges assumptions, swaps playbooks generously, and pushes one another to elevate the craft, the business, and the impact of news in Europe.