The New York Advertising Study Tour Monday and Tuesday, December 7-8, will take participants to the front row of where modern advertising is being reshaped – strategically, creatively, and technologically.

Over two days, INMA will explore:

• How premium publishers are reinventing advertising
• What AI-driven targeting looks like behind the scenes
• How agencies and brands are shifting investment
• The new rules of branded content and creative partnership
• What attention-based advertising actually means in practice
• How creator-driven formats are influencing news media strategies
• What “premium” looks like in 2027

Punctuating the value of INMA study tours, the New York Advertising Study Tour will be expertly curated and moderated – with executive briefings, daily debrief sessions, and networking and ideas exchanges alongside study tour visits. Our aim is to provide real- world insights you can take home and apply immediately.