About Media Advertising Week

INMA’s Media Advertising Week in New York will accelerate news media advertising by empowering sales teams, showcasing revenue innovation, and bringing publishers closer to buyers.

Across a two-day conference and a curated two-day study tour, the week dives into the art of dealmaking: how premium publishers frame value, diversify revenue, apply data and measurement, understand buyer expectations, and deploy AI across creation, workflow, targeting, and performance.

Unlike ad-tech-centric or programmatic-heavy events, this week is built specifically for the people who sell news media advertising — sharpening their strategy, modernising their sales engine, and strengthening bridges with agencies and brands.

Participants will leave New York with clearer thinking, practical tools, and deeper, high- value relationships.


About New York

New York during Christmas holiday season is magical – attending INMA, doing client visits, and experiencing the city at its best.

Yet New York’s media and advertising landscape inspires the world:

  • Premium publishers innovating in branded content, attention-based models, and context-driven advertising
  • Holding companies (WPP, Omnicom, Publicis, IPG, Dentsu) shaping global creative and media strategy
  • Top-tier news brands exploring high-value formats
  • AI & data pioneers leading the future of targeting, measurement, and optimisation
  • Creator-centric ecosystems redefining influence
  • Brand studios producing award-winning campaigns
  • Ad-tech leaders building next-generation tools

New York isn’t just a market – it’s the blueprint for where media advertising is heading.


About the Advertising Initiative

The INMA Advertising Initiative aims to navigate and find paths forward through the challenges of the post-traffic era for news media advertising.

From first-party data to premium ad products to AI, measurement and brand safety, INMA wants to advance a deeper, clearer understanding of the evolving advertising landscape by exploring innovations, demystifying complexity, and translating insights into strategies that build sustainable, future-ready advertising models.



About INMA


The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment.



The INMA community consists of more than 24,000 members at 1,000+ news media companies in 100+ countries, representing tens of thousands of news brands.

What we do

INMA is the news media industry’s foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, awards competitions, and an unparalleled archive of best practices. INMA leads the news industry with initiatives dedicated to better understanding digital subscriptions, product & tech, newsroom transformation, generative AI, and the emerging relationship with Big Tech platforms.

Mission

INMA’s mission is to inspire news media companies to embrace business practices that sustain impactful journalism:

  • To build communities of best practice and facilitate the exchange of ideas, expertise, benchmarks, and experiences.
  • To distill the collective knowledge of members into insights that grows audiences, transform brands, and ensure the financial sustainability of news media companies.
  • To identify and recognise excellence in vital areas such as subscriptions, product & tech, advertising, newsroom innovation, young audiences, and the business of journalism.





Questions? Contact INMA

Bonnie Nolan

Events Manager
Lake Mills, United States
English
Tel.: +1 608 206 7812

E-Mail me