Evolving news media advertising by navigating extraordinary change, showcasing revenue and product innovation, and directly engaging brand and agency buyers
Reasserting the value of news in the advertising ecosystem
Modernising the sales engine
Driving next-generation growth
Building stronger bridges with buyers
Something new, unique, and different in the news media advertising space
How to strategise, construct, sell, and drive buyer satisfaction with news media advertising is the focus of INMA’s inaugural Media Advertising Summit in New York:
- Conference: A two-day conference will explore deal strategy, diversification and innovation, audience and measurement data strategy, the buyer’s perspective, and AI.
- Study tour: A uniquely curated two-day study tour will take participants to agencies, publishers, and innovators in the advertising space.
INMA members tell us that while there are publisher-targeted events, most are designed
to package publishers to be sold to ad tech. Others are heavily focused on
programmatic, open Web, and ad tech discussions. Still others talk to the broader
media landscape.
INMA’s Media Advertising Summit will be different. More focused.
Curated by INMA Advertising Initiative Lead Gabriel Dorosz, the conference and study tour will be the first major global event designed specifically to serve the teams that conceive, create, build and sell news media advertising and other revenue solutions.
Join INMA for this one-of-a-kind experience and conversation in the world’s advertising
capital.
Speakers
Coming soon ...
Key themes
AI & traffic: How artificial intelligence & traffic evolution reshapes strategy, products, creative, workflow, targeting, and performance
Deal strategy: How premium publishers frame value, differentiation, packaging and pricing
Advertising value of audiences: How to package and sell publisher audiences, explore the value of “superusers” and holistic revenue strategy in an era of declining scale
Diversification & innovation: New ideas, new formats, new channels, new revenue lines
Data strategy: Audience, measurement, attribution, and attention strategies and products
The buyer’s perspective: Insight into what brands and agencies want next from news media partnerships.
Video inventory: formats, innovation, packaging, effectiveness
Who should attend
News media professionals involved with advertising sales, strategy, insights, creative, measurement, ad ops, partnerships and affiliate commerce, as well as brand and agency buyers, partners, providers and vendors looking to engage with high-quality news inventory.
Curator
A note from Gabriel Dorosz
Dear Colleague,
It is my pleasure to welcome you to INMA Media Advertising Summit, taking place in December 2026 in New York — the world’s most dynamic stage for creativity, brands, and bold advertising ideas.
As we designed this event, one spirit kept returning to the center of our conversations: “The Art of Dealmaking.”
Advertising may be evolving at breakneck speed — shaped by shifting attention, new formats, identity, privacy, creators, and AI — yet at its core, our work is still about crafting great deals: the right idea, for the right audience, backed by the right data, delivered with excellence, and leaving buyers genuinely delighted.
This conference is built around exactly that idea.
Over two days in New York, we will break down every component that goes into making modern news media advertising work –making modern news media advertising work – from deal strategy to diversification & innovation to data strategy to the buyer’s perspective to AI.
Our goal is to create a well-rounded, practical, and inspirational programme — one that respects the complexity of today’s advertising ecosystem while giving you clarity you can take home and use.
Beyond inspiration, this week is about connection.
The New York Media Advertising Study Tour will bring you inside leading publishers, studios, platforms, and agencies — to see how the next generation of advertising is actually being built. You’ll meet the teams doing the work, see their thinking up close, and exchange ideas that only happen when people share a room, a conversation, or a whiteboard.
The advertising community — buyers and sellers alike — is navigating uncertainty. AI is rewriting workflows. Identity is shifting. Attention is fragmenting. And yet, news media remains a trusted, premium force in a global marketplace that needs credibility more than ever.
This event exists to help you harness that opportunity.
We will learn a lot.
And we will leave New York with sharper thinking, stronger networks, and a more confident vision for the future.
I look forward to welcoming you holiday season in New York — and to shaping the next chapter of news media advertising together.
Gabriel Dorosz
Advertising Initiative Lead
International News Media Association (INMA)