10:00 a.m.-12:30 p.m.
(New York time)

Get grounded in the fundamentals of agentic AI. We’ll demystify what agents are, how they work, and why they matter for news organisations. This session will map the shift from search to answer to agents, outline the major players and technologies shaping the space, and explore why this represents more than just another tech trend. Expect a clear overview that connects the dots between today’s experiments and tomorrow’s digital ecosystems.

10:00 a.m.-12:30 p.m.
(New York time)

How do agentic systems interact with publisher content? And what does this mean for discovery, traffic, and visibility? In this module, we’ll look at how bots and consumer agents surface, summarise, and reframe journalism. We’ll examine scenarios for licensing, consent, and data-sharing, and discuss the risks of disintermediation. Participants will see real-world case studies of how news organisations are experimenting with content for agent-driven environments, and debate strategies for protecting brand value.

10:00 a.m.-12:30 p.m.
(New York time)

If agents become the new gateway, how will money flow? This session will dive into the commercial side of agentic AI, from automated payments and tipping to subscription bundling and micropayments at scale. We’ll explore emerging models for attribution and compensation, assess the risks of revenue leakage, and discuss how publishers can negotiate fair value in licensing agreements. The module will blend early evidence with future-looking scenarios to help you plan a monetisation strategy that works in an agent-first world.