14:00 – 16:30

Data-driven audience strategy: Using behavioural insights to inform editorial, product, and revenue decisions

From reach to relationship: Moving beyond viral moments to sustainable loyalty

The creator & influencer impact: Competing with — and collaborating with — independent news influencers and digital creators

Platform dependency vs. ownership: Building direct channels (newsletters, apps, communities) in an algorithm-driven world

Youth audiences & format shifts: Short-form, video-first, personality-driven content — what it means for newsrooms

First-party data & registration strategies: Turning anonymous traffic into known audiences

Membership, subscriptions, and revenue alignment: Connecting engagement to sustainable business growth

Content that converts: What formats actually deepen trust and retention