Across Africa, audience behaviour is shifting faster than newsroom strategy.

Traffic spikes follow social platforms that dominate discovery. Younger audiences consume news through creators and influencers. Subscription growth is uneven, and funnels are deeper than they are wide. Trust is contested.

The competition for attention is no longer just between news brands; it is between publishers, platforms, independent content creators, and algorithm-driven feeds.

The question is clear: How to build durable audience relationships with all of these factors?

• Audience development is no longer a marketing function
• Understanding audiences is not an option, it’s a strategic priority
• AI is reshaping content discovery
• Influencers are shaping public opinion
• Short-form video is redefining engagement
• First-party data is becoming a survival asset
• African publishers must now combine editorial authority with product intelligence, data discipline, and distribution strategy

Through keynote insights and case studies from leading African media innovators, the Summit will provide practical frameworks for building monetisable audience resilience in a fragmented, creator-led landscape.