Where subscriptions are going next for news media is the focus of this half-day seminar curated by Readers First Initiative Lead Greg Piechota. During this case study-driven seminar, we will look at engaging under-represented segments, data-driven tactics to reduce churn, nurturing habits with state-of-the-art subscriber onboarding, and maximising the value of subscriptions for consumers.
Thursday
Join colleagues for a welcome tea or coffee before diving into the day’s seminars.
Setting the stage for putting readers at the heart of your subscription strategies. See key insights and learnings from the subscription seminar. Learn how to stay in touch with the INMA community through Readers First Initiative newsletter, Slack channel, master classes and Webinars.