Join colleagues for a welcome tea or coffee before diving into the afternoon’s seminars.

Implementing a modern user needs framework helps newsrooms better understand their audiences –– what readers want from news, what angles will resonate, and how to ensure a strong mix of stories to meet readers' needs. In this seminar, leading experts in the field of user needs will give you the tools, techniques, and examples necessary to successfully introduce the model in your organisation.

User needs isn’t new a new concept, but continues to gain in popularity as newsrooms seek to better understand their audiences. In a fractured and divided media environment, it’s critical that news leaders consider the needs of their readers, which go far beyond simply providing an endless stream of updates.

A foremost expert on user needs will discuss why all media companies should be talking about user needs this year and how the framework has evolved over the years.

An editor at McClatchy will talk about user needs implementation across the newspaper chain and what results they’ve seen so far.

The chief strategy and innovation officer will discuss how Beobachter leaned into user needs and what lessons they’ve learned.

DPG Media has been at the forefront of user needs implementation for several years and has added AI tools to help with such tasks as writing headlines to meet user needs. We’ll hear what’s next in their user needs evolution.

Join the moderator and speakers for a hands-on exercise designed to help news organisations in any stage of the user needs journey. We’ll talk user needs from initial implementation to successful integration to continued iteration.