Overview
How to continually position our newsrooms for growth and become more audience-centric is the focus of this half-day workshop. We will hear case studies on newsrooms that are embracing data, user needs and discoverability strategies to build loyal, durable audiences. And we’ll hear from industry leaders and innovators who are finding successes worth replicating.
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Friday
May 23
Join colleagues for a welcome tea or coffee before diving into the afternoon’s seminars.
Implementing a modern user needs framework helps newsrooms better understand their audiences –– what readers want from news, what angles will resonate and how to ensure a strong mix of stories to meet people’s needs. In this seminar, leading experts in the field of user needs will give you the tools, techniques and examples necessary to successfully introduce the model in your organisation.
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