Join colleagues for a welcome tea or coffee in the fourth floor networking lounge before diving into the afternoon’s seminars.

Generative AI is revolutionising news media — driving advancements in content creation, workflow optimisation, and audience engagement. News organisations are now leveraging AI to enhance storytelling and streamline operations, delivering richer, more personalised experiences.

This session will highlight successful AI projects, lessons learned, and strategies for scaling initiatives effectively. We’ll explore how AI is reshaping the news value chain—from story generation to audience interaction—and discuss the infrastructure and frameworks needed for sustainable innovation.