Unlock new growth engines by reinventing bundles, reactivating churned readers, diversifying models, and building AI-resilient subscriber strategies
Bundling: The new growth engine
Past subscribers, future growth
Micropayments reimagined
AI, search, and subscriber resilience
18% of consumers now pay for online news: Now what?
In 2025, paid news reached new heights: 18% of consumers now pay for online news, nearly double a decade ago.
In this end-of-year Subscriptions Town Hall by Readers First Initiative Lead Greg Piechota, INMA will build on this momentum and distil key learnings from its Readers First Initiative into a single town hall — centering on bundling, win-backs, and best practices in the face of traffic disruption.
Greg’s insight comes from 200+ Ask Me Anything sessions and exchanges with INMA members, 50+ company visits, 20+ newsletters, two reports, 10+ Webinars, two workshops, 10+ keynote speeches, data from 240+ news brands benchmarking with INMA, hundreds of Slack posts and interactions, and dozens of interviews with influencers.
Join the town hall for a one-of-a-kind report on the present and the future of customer strategy in the age of AI. It’s been a busy year on the news and subscriptions front. Where did we land the plane for 2025, and what lessons can we port into 2026?
Speakers
Louis Dreyfus
Chief Executive Officer
Le Monde
France
Cosmin Ene
Chief Executive Officer
Supertab
Switzerland
Poonacha Machaiah
Chief Executive Officer
Cyberhuman AI
United States
Paulo Celso Pereira
Executive Editor
O Globo
Brazil
Darya Ushakova
Chief Marketing Officer
The Philadelphia Inquirer
United States
Erja Yläjärvi
Senior Editor-in-Chief
Helsingin Sanomat
Finland
About the Town Hall
In this end-of-year town hall, we’ll distill key learnings
from INMA’s 2025 Readers First Initiative — spanning
bundling, win-backs, and best practices in the face of
traffic disruption. Expect strategic insights, global case
studies, and actionable takeaways to help your teams build
deeper reader relationships, drive sustainable
subscriptions, and future-proof your audience-first growth
strategies.
Date
Wednesday, December 3
Time
10:00 a.m. - 12:30 p.m. (New York time) | 15:00 - 17:30
(London time)
Registration fee
Free
What you receive:
Livestream on December 3
Recording of Town Hall
All Town Hall presentations
In this end-of-year town hall, we’ll distill key learnings from INMA’s 2025 Readers First Initiative — spanning bundling, win-backs, and best practices in the face of traffic disruption. Expect strategic insights, global case studies, and actionable takeaways to help your teams build deeper reader relationships, drive sustainable subscriptions, and future-proof your audience-first growth strategies.
Date
Wednesday, December 3
Time
10:00 a.m. - 12:30 p.m. (New York time) | 15:00 - 17:30
(London time)
Registration fee
Free
What you receive:
Livestream on December 3
Recording of Town Hall
All Town Hall presentations