Each venue we’ve chosen tells a story that echoes our summit’s mission: to advance audience engagement and foster sustainable reader revenue growth. From immersive storytelling to cultural connections, these locations embody the values that drive our industry forward.
Versatile space for new ideas
The INMA Media Subscriptions Summit will be held at Pakhuis de Zwijger, a public meeting space in Amsterdam that serves as a platform for social innovation and creation. Run by a not-for-profit foundation, the main theme of programmes booked at Pakhuis de Zwijger is the future of daily life.
Given INMA’s focus on the future of journalism, news media, and the intersection with democracy, Pakhuis de Zwijger’s mission of bringing people together to develop a more sustainable, fair, and future-proof society is a perfect partnership.
Pakhuis de Zwijger is a former refrigerated warehouse on the Piet Heinkade, originally built in 1933-1934. “Pakhuis” translates to “warehouse.” Revitalised in 2006, the multi-use facility organises lectures and debates.
Get ready to draw inspiration, share ideas, and—most importantly—enjoy some unforgettable moments with colleagues from around the globe!
The Power of Interactive Storytelling
In this city of beer lovers, the Heineken Experience is the finest master class in audience engagement. This iconic space brings a legacy brand to life through interactive storytelling, embodying the ultimate connection with audiences. Draw inspiration to transform your engagement strategies and make lasting impressions as you get to “be the beer” with colleagues from around the world. You can ride the brew, pour, taste the beer and be the beer! Proost!
Embracing Dutch Gezelligheid
We’ll wrap up the Summit in a setting that embodies the Dutch concept of gezelligheid—a warm, welcoming atmosphere perfect for reflection and connection.
As we look back on what we’ve learned and plan our next steps, this relaxed and welcoming setting with quality food is the ideal spot to connect and unwind together.
Café de Jaren captures the importance of fostering trust and warmth with our audiences—a fitting end to our Summit journey.
Join the INMA community at the Subscriptions Summit by connecting with people face-to-face and sponsoring.
Click here to see sponsoring options (PDF).
