5:00 p.m. - 7:00 p.m.

Welcome Reception at the Heineken Experience

We start the INMA Media Subscriptions Summit with an exciting evening at the Heineken Experience.

9:00 a.m. - 5:30 p.m.

Today’s theme: Upholding the value of journalism and news brands: Evolving strategies amid technological shifts

Today’s sessions overlay the value of journalism and news brands with the technological shifts impacting media’s progress with a readers-first focus. We will tell this story through inspiring case studies focused on scaling up, emerging growth engines, premiumising journalism and storytelling, and AI’s impact on marketing.

9:00 a.m. - 5:30 p.m.

Today’s theme: Fostering growth and innovation in media subscriptions

Today’s sessions will take a case study approach to fostering growth and innovation in media subscriptions. We will break down this story into five parts today: placing the reader at the heart of your strategy, the art and science of bundling, readying your reader funnel for an adventurous 2025, contextualising subscriptions in a bigger digital business model, and what comes next with subscription-mature media companies eyeing the next growth wave.