During INMA's Media Subscription Week, we invite you to discover the heart of European media innovation with an exclusive Amsterdam Study Tour. As we focus on growing subscriptions and reaching new audiences through new channels and format, we’ll make sure you meet the most influential news media organisations, broadcasters, and other innovative media platforms.

We'll visit exciting newsrooms and show you how they respond to rapid media changes. You'll learn how these organisations innovate, transform digitally, and captivate audiences with compelling stories and sharp journalism. Subjects to be covered include:

• Digital subscriptions
• Audience engagement and retention
• Product development and optimisation
• Journalism innovation and AI technologies
• Conversion funnel optimisation
• Data analytics and insights for audience behaviour
• Personalisation and tailored content delivery
• Subscription pricing model
• And monetisation strategies that can complement subscription revenue

This tour offers plenty of learning, networking, and warm Amsterdam hospitality. Whether you're a CEO, an editor, digital or product lead, or an enthusiastic data lover – this tour has something for everyone.