Let’s meet and enjoy a relaxed evening of conversation, connection, and a true moment of Dutch gezelligheid. This is your chance to meet peers, unwind after your journey, and soak in the warm, inviting atmosphere that sets the tone for the exciting days ahead. No presentations, no schedules — just great company, cosy surroundings, and a memorable start to your Amsterdam experience.
Join INMA at the DPG Media offices for your registration credentials and welcome coffee. Meet fellow study tour participants before beginning the programming.
In this briefing by INMA, learn why Dutch news media companies are considered world leaders in digital subscriptions. They were early adopters of digital models, they embrace reader-focused innovation such as personalisation, offer flexible subscription options, have adopted tech-driven approaches, emphasise quality journalism and digital community-building, and have a unique collaborative ecosystem. The Dutch media adapt to global trends, which INMA will share.
DPG Media is a powerhouse in the European media landscape and one of leading media companies in the Netherlands. With a robust portfolio spanning news, entertainment, and digital services, DPG Media has become synonymous with innovation, audience engagement, and sustained growth. The company manages some of the Netherlands' most respected news brands, including AD, de Volkskrant, and Het Parool, while also pioneering digital transformation through cutting-edge technology and strategies. Participants will have the privilege of exploring DPG Media’s impressive brand-new offices. This visit provides a unique opportunity to witness firsthand the environment where bold ideas and strategic decisions shape the future of European media.
Roularta Media Nederland, the largest independent magazine publisher in the Netherlands, is a master of quality content and audience engagement. With a portfolio of 30 diverse brands spanning magazines, events, podcasts, and e-learning, Roularta Media Nederland serves a wide spectrum of the market while maintaining a deep connection with its loyal audiences. We’ll talk about how Roularta Media Nederland is leveraging artificial intelligence (AI) to innovate across its operations, from editorial and marketing to revenue generation. Participants will explore the transformative role AI plays in enhancing quality content and deepening audience engagement, core elements of Roularta’s success. In addition to learning from Roularta’s strategic leaders, participants will enjoy a hands-on workshop in the company’s renowned “Delicious” Kitchen, and a tour of the offices.
In recent years, NRC has taken bold strides in embracing audio as a core storytelling medium, creating podcasts and audio offerings that resonate with new and existing audiences alike. With its hallmark journalistic integrity and creativity, NRC has become a leader in the audio space, using sound to amplify its stories and connect with a broader demographic. During this visit, participants will step into the world of NRC’s innovative audio journalism and learn how the organisation has successfully integrated audio into its portfolio. This visit will focus on how NRC identified and targeted new audience segments with audio, the process of creating signature podcasts that align with NRC’s journalistic values, and the challenges faced and lessons learned in adapting to the rapidly growing world of audio journalism.
Tour leader Amalie Nash will lead a relaxed and interactive debriefing session, bringing participants together to share reflections, key takeaways, and insights from the day's visits and discussions. This informal gathering is designed to foster connections, spark fresh ideas, and ensure everyone has the opportunity to digest and build on what they’ve learned.
Enjoy a 90-minute evening canal cruise through the city with good company and relaxation. We will meet the boat near NRC. The cruise ends at Stadhouderskade 550, in the city centre. The evening is free after; consider making dinner reservations with colleagues or enjoy a night on the town.
Join INMA at the FD Mediagroep offices for the second day of the study tour. Meet fellow study tour participants before beginning the programming.
FD Mediagroep, the leading media organisation for financial and economic news in the Netherlands, has embraced digital transformation to meet the evolving needs of its professional audience. Known for its flagship publication Het Financieele Dagblad and innovative platforms like BNR Nieuwsradio, FD Mediagroep combines high-quality journalism with cutting-edge technology. This session offers valuable insights into how a traditional financial news organisation is thriving in the modern media landscape.
Mediahuis Nederland is one of the country’s leading media organisations, known for its trusted news brands, innovative digital offerings, and commitment to serving diverse audiences. With a portfolio that includes De Telegraaf, the largest daily newspaper in the Netherlands, as well as respected regional titles, Mediahuis Nederland plays a pivotal role in the Dutch media landscape.
As the tour concludes, Greg Piechota and Amalie Nash will reflect on the insights, experiences, and lessons from the past two days. This wrap-up is an invaluable and insightful opportunity to exchange perspectives, highlight key takeaways, and discuss how to apply the ideas explored during the tour. It’s a moment to connect, consolidate your learnings, and leave inspired to drive meaningful change in your own organisation.
Kick off the Subscription Summit 2025 in Amsterdam’s iconic Heineken Experience. Immerse yourself in interactive storytelling that brings a legacy brand to life, offering inspiration for audience engagement and lasting impressions. Pour, taste, and “be the beer” while connecting with colleagues from around the world in a fun and memorable setting!
Join the INMA community at the Subscriptions Summit by connecting with people face-to-face and sponsoring.
Click here to see sponsoring options (PDF).
