Invitation-only event: INMA Subscriptions Benchmarks live meet-up: Stories behind superior performance
The INMA members-only benchmarking community is meeting in-person to discuss the best performing strategies and tactics to grow online reader engagement and subscriptions.
This exclusive meet-up requires an invitation and is open only to the active participants of the INMA Benchmarks service.
2:00 p.m. - 2:20 p.m.
Welcome and introductions: Meet your peers benchmarking with INMA
Kick off the afternoon with a warm welcome and an introduction to the INMA Subscription Benchmarks community. This session is designed to help you connect with fellow participants and confirm the goals of the meet-up.
2:20 p.m. - 2:40 p.m.
New research on the fastest-growing brands in 2024: What’s behind their success?
We’ll reveal new research highlighting the fastest-growing news brands by both volume and revenue. Explore the strategies behind their impressive performance and discuss the role of major news and sports events — from elections to global championships like UEFA and the Olympics — in driving subscriber growth.
2:40 p.m. - 3:00 p.m.
Guide: Using INMA Benchmarks for a subscriber base audit
Learn how to conduct a comprehensive audit of your subscriber base using the INMA Subscription Benchmarks. This session will cover key principles of subscriber base audits, showcase real-world examples of how benchmarks can identify opportunities for growth, and provide practical takeaways for optimising engagement and retention.
3:00 p.m. - 3:40 p.m.
INMA clinic: Team up with your peers to exchange ideas on improving your performance
Put theory into practice in this hands-on workshop. Participants will use the INMA Benchmarks to rate their performance across key stages – from acquisition and engagement to retention and churn management. Using these self-assessments, you’ll have the opportunity to identify peers with similar challenges or standout strengths and schedule private meetings for deeper, one-on-one discussions.
3:40 p.m. - 4:00 p.m.
Workshop: Best ways to share insights with your bosses and teams
Turning data into action requires clear communication and effective storytelling. In this workshop, we’ll discuss practical techniques for presenting benchmark insights and performance metrics to different stakeholders — from executives to newsroom teams. We’ll exchange and ideate the best formats, visualisations, and narratives to drive understanding, alignment, and decision-making.
4:00 p.m. - 4:10 p.m.
Guide: Sizing markets and finding the subscription ceiling for your brand
Understanding the limits of subscription growth is key to setting realistic goals and strategies. This session will provide a deep dive into data sources and methodologies for sizing markets and estimating subscription ceilings. Participants will leave with a clear framework for evaluating their own market potential.
4:10 p.m. - 4:30 p.m.
Guide: Testing your audience and subscription strategy using the INMA Benchmarks
How can you validate and refine your subscription strategy using industry benchmarks? This session will provide a practical guide on leveraging the INMA Benchmarks to test key aspects of your strategy, helping you prioritise initiatives and set ambitious but realistic goals for your teams.
4:30 p.m. - 4:50 p.m.
Workshop: What should be next for the INMA Benchmarks
In this interactive workshop, we’ll discuss the most pressing issues facing news media managers today, from improving operational efficiency to performance. Through collaborative discussions, participants will ideate new areas and metrics that can be benchmarked, informing the INMA development roadmap.
4:50 p.m. - 5:00 p.m.
Wrap-up: Final reflections and takeaways
This session will highlight the most valuable lessons from the meet-up, from yield management strategies to advanced benchmarking methods, and outline the next steps for ongoing collaboration.