8:30 a.m. - 1:00 p.m.

Elevating performance: Tactical mastery in news subscription content, product, and marketing

Parallel seminars running concurrently in two breakout rooms on various themes will provide hands-on learning, benchmarks, and proven tactical approaches from the leading news publishers, and from the industry’s tested partners. We carefully select the topics and discuss with seminar leaders how to maximise their value for the participants. We guarantee: no panels, no selling, but practical insights, real-life examples, and expert advice instead.

Planned sessions:

• Innovative acquisition strategies to attract new subscribers in an increasingly competitive digital landscape
• Advanced retention techniques to combat subscriber churn and increase lifetime value
• Dynamic pricing strategies that balance revenue optimisation with market penetration
• Cutting-edge personalisation techniques to enhance reader engagement and satisfaction
• User experience design principles that drive subscription growth and retention
• Leveraging analytics and data insights to inform strategic decisions and content creation
• Evolving content strategies that balance breaking news with premium, exclusive offerings
• Streamlined payment processing systems to reduce friction in the subscription journey