Friday, March 14

8:30 a.m. - 1:00 p.m.

Elevating performance: Tactical mastery in news subscription content, product, and marketing

Parallel seminars running concurrently in two breakout rooms on various themes will provide hands-on learning, benchmarks, and proven tactical approaches from the leading news publishers, and from the industry’s tested partners. We carefully select the topics and discuss with seminar leaders how to maximise their value for the participants. We guarantee: no panels, no selling, but practical insights, real-life examples, and expert advice instead.

Planned sessions:

  • Innovative acquisition strategies to attract new subscribers in an increasingly competitive digital landscape
  • Advanced retention techniques to combat subscriber churn and increase lifetime value
  • Dynamic pricing strategies that balance revenue optimisation with market penetration
  • Cutting-edge personalisation techniques to enhance reader engagement and satisfaction
  • User experience design principles that drive subscription growth and retention
  • Leveraging analytics and data insights to inform strategic decisions and content creation
  • Evolving content strategies that balance breaking news with premium, exclusive offerings
  • Streamlined payment processing systems to reduce friction in the subscription journey

2:00 p.m. - 5:00 p.m.

Invitation-only event: INMA Subscriptions Benchmarks live meet-up: Stories behind superior performance

The INMA members-only benchmarking community is meeting in-person to discuss the best performing strategies and tactics to grow online reader engagement and subscriptions.

This exclusive meet-up requires an invitation and is open only to the participants of the INMA Benchmarks service: 234 news brands internationally published by 50 news media companies in 35 countries.


Join the INMA community at the Subscriptions Summit by connecting with people face-to-face and sponsoring.
Sponsorship options to be posted soon.

Questions? Contact INMA

Tom Corbett

Head of European Division
Antwerp, Belgium
Dutch, English
Tel.: +32 486 37 13 36

E-Mail me

Bonnie Nolan

Events Manager
Lake Mills, United States
Tel.: +1 608 206 7812

E-Mail me