8:00 a.m.-8:30 a.m.

Seminars: Registration and networking welcome

8:30 a.m.-9:45 a.m.

Seminar 1: Leveraging data for smarter decisions about content

8:30 a.m.-9:45 a.m.

Seminar 2: A strategic approach to increasing The Philadelphia Inquirer’s digital subscription proficiency

9:45 a.m.-10:15 a.m.

Seminars: Networking break

10:15 a.m.-11:30 a.m.

Seminar 3: How to take action in the customer journey to maximise total revenue

10:15 a.m.-11:30 a.m.

Seminar 4: Applying user needs and AI in newsrooms

11:30 a.m.-11:45 a.m.

Seminars: Networking break

11:45 a.m.-1:00 p.m.

Seminar 5: Growing loyal readers: Strategies to convert, engage, and retain your subscribers

2:00 p.m.-2:20 p.m.

Subscription Benchmarks Live Meet-Up: Meet your peers benchmarking with INMA

2:20 p.m.-2:40 p.m.

Subscription Benchmarks Live Meet-Up: New research on the fastest-growing brands in 2024: What’s behind their success?

2:40 p.m.-3:00 p.m.

Subscription Benchmarks Live Meet-Up: Guide: Using INMA Benchmarks for a subscriber base audit

3:00 p.m.-3:40 p.m.

Subscription Benchmarks Live Meet-Up: INMA clinic: Team up with your peers to exchange ideas on improving your performance

3:40 p.m.-4:00 p.m.

Subscription Benchmarks Live Meet-Up: Workshop: Best ways to share insights with your bosses and teams

4:00 p.m.-4:10 p.m.

Subscription Benchmarks Live Meet-Up: Guide: Sizing markets and finding the subscription ceiling for your brand

4:10 p.m.-4:30 p.m.

Subscription Benchmarks Live Meet-Up: Guide: Testing your audience and subscription strategy using the INMA Benchmarks

4:30 p.m.-4:50 p.m.

Subscription Benchmarks Live Meet-Up: Workshop: What should be next for the INMA Benchmarks

4:50 p.m.-5:00 p.m.

Subscription Benchmarks Live Meet-Up: Wrap-up: Final reflections and takeaways