5:30 p.m. – 7:00 p.m.

Study Tour: Study Tour welcome reception

8:00 a.m. – 8:30 a.m.

Study Tour: Study Tour registration and welcome coffee

8:30 a.m. – 9:30 a.m.

Study Tour: Executive briefing: Dutch Media Subscriptions Study Tour

9:30 a.m. – 12:00 p.m.

Study Tour: Exploring innovation and successful growth at DPG Media Group

12:00 p.m. - 1:00 p.m.

Study Tour: Lunch at DPG Media

1:00 p.m. - 1:15 p.m.

Study Tour: Bus transfer to Roularta

1:15 p.m. - 3:00 p.m.

Study Tour: What AI transformation means for editorial, marketing, and commercial at Roularta Media

3:00 p.m. - 3:30 p.m.

Study Tour: Bus transfer to NRC

3:30 p.m. - 5:00 p.m.

Study Tour: How NRC successfully embraced audio to reach new audience with their signature journalism

5:00 p.m. - 5:30 p.m.

Study Tour: Debriefing and takeaways of the day

5:30 p.m. - 6:45 p.m.

Study Tour: Happy hour drinks on INMA

8:30 a.m. - 9:00 a.m.

Study Tour: Arrival at visit FD Mediagroep

9:00 a.m. - 10:30 a.m.

Study Tour: Innovating financial news and insights at FD Mediagroep

10:30 a.m. - 11:00 a.m.

Study Tour: Bus transfer to Media.Monks

11:00 a.m. - 12:30 p.m.

Study Tour: A hub for creativity, brand transformation, and marketing innovation

12:00 p.m. - 4:00 p.m.

Summit: Registration and badge pick up

12:30 p.m. - 1:00 p.m.

Study Tour: Bus transfer to Mediahuis

1:00 p.m. - 2:00 p.m.

Study Tour: Lunch at Mediahuis

2:00 p.m. - 4:30 p.m.

Study Tour: Inside Mediahuis Nederland: A journey of vision, innovation, and transformative growth

4:30 p.m. - 5:30 p.m.

Study Tour: Study tour debriefing: Reflecting on our Dutch journey

5:30 p.m. - 6:30 p.m.

Study Tour: Bus transfer to Heineken Experience

6:30 p.m.

Study Tour & Summit: Subscription Summit Welcome Reception at the Heineken Experience

8:00 a.m.–9:00 a.m.

Summit: Registration and networking coffee

9:00 a.m.–9:20 a.m.

Summit: Welcome and introductions

9:20 a.m.–9:35 a.m.

Summit: Media subscriptions in 2025: The shift to profitable growth

9:35 a.m.-10:20 a.m.

Summit: Humans vs. machines: Navigating the AI tsunami in your business and workplace

10:20 a.m.-10:40 a.m.

Summit: Train your AI agent: Live prompting for a subscription success

10:40 a.m.-11:20 p.m.

Summit: Networking break

11:20 a.m.-12:55 p.m.

Summit: Balancing scale and loyalty: How much is good enough?

12:55 p.m.-1:00 p.m.

Summit: Seminar preview: Content analytics, personalisation and yield management

1:00 p.m.-2:00 p.m.

Summit: Networking lunch

2:00 p.m.-3:30 p.m.

Summit: Intelligent paywalls: Lessons from moving beyond one-size-fits-all offers

3:30 p.m.-4:00 p.m.

Summit: Networking break

4:00 p.m.-4:45 p.m.

Summit: Chief editors panel: Leading newsrooms in a subscribers-first business

4:45 p.m.-5:15 p.m.

Summit: The Pilgrim executive: Media leadership amid a fast-paced world

5:15 p.m.-5:30 p.m.

Summit: Summary and takeaways of Day 1

5:30 p.m.-6:30 p.m.

Summit: Cocktail reception at Pakhuis de Zwijger

8:00 a.m.–9:00 a.m.

Summit: Registration and networking coffee

9:00 a.m.–9:15 a.m.

Summit: Welcome back

9:15 a.m.-10:00 a.m.

Summit: Expanding beyond the core: Lessons from e-commerce for news media

10:00 a.m.-10:40 a.m.

Summit: Cracking the code of reader segments: Personalising content, experience, and offers

10:40 a.m.-11:20 a.m.

Summit: Networking break

11:20 a.m.-12:40 p.m.

Summit: Premium content: Meeting user needs to win the attention battles

12:40 p.m.-12:55 p.m.

Summit: Fireside chat: Convergence of media business models

12:55 p.m.-1:00 p.m.

Summit: Seminar preview: User needs, personalised newsletters and churn busters

1:00 p.m.-2:00 p.m.

Summit: Networking lunch

2:00 p.m.-3:30 p.m.

Summit: Bundling and unbundling: Blending content, community, and commerce

3:30 p.m.-3:50 p.m.

Summit: Networking break

3:50 p.m.-4:20 p.m.

Summit: Forget the ceiling: Lessons from the subscription market ahead of the world

4:20 p.m.-4:30 p.m.

Summit: Summary and takeaways of day 2

4:30 p.m.-5:00 p.m.

Summit: From Mr. Jones to Mr. Beast: Rethinking the future audiences of news

4:30 p.m.-5:00 p.m.

Summit: Closing drinks at Café de Jaren

8:00 a.m.-8:30 a.m.

Seminars: Registration and networking welcome

8:30 a.m.-9:45 a.m.

Seminar 1: Leveraging data for smarter decisions about content

8:30 a.m.-9:45 a.m.

Seminar 2: Yield management strategies for news publishers

9:45 a.m.-10:15 a.m.

Seminars: Networking break

10:15 a.m.-11:30 a.m.

Seminar 3: Personalising the reader experience across her journey

10:15 a.m.-11:30 a.m.

Seminar 4: Applying user needs and AI in newsrooms

11:30 a.m.-11:45 a.m.

Seminars: Networking break

11:45 a.m.-1:00 p.m.

Seminar 5: Cutting-edge personalisation techniques for e-mail newsletters

11:45 a.m.-1:00 p.m.

Seminar 6: Advanced retention analytics and proven churn prevention techniques

2:00 p.m.-2:20 p.m.

Subscription Benchmarks Live Meet-Up: Meet your peers benchmarking with INMA

2:20 p.m.-2:40 p.m.

Subscription Benchmarks Live Meet-Up: New research on the fastest-growing brands in 2024: What’s behind their success?

2:40 p.m.-3:00 p.m.

Subscription Benchmarks Live Meet-Up: Guide: Using INMA Benchmarks for a subscriber base audit

3:00 p.m.-3:40 p.m.

Subscription Benchmarks Live Meet-Up: INMA clinic: Team up with your peers to exchange ideas on improving your performance

3:40 p.m.-4:00 p.m.

Subscription Benchmarks Live Meet-Up: Workshop: Best ways to share insights with your bosses and teams

4:00 p.m.-4:10 p.m.

Subscription Benchmarks Live Meet-Up: Guide: Sizing markets and finding the subscription ceiling for your brand

4:10 p.m.-4:30 p.m.

Subscription Benchmarks Live Meet-Up: Guide: Testing your audience and subscription strategy using the INMA Benchmarks

4:30 p.m.-4:50 p.m.

Subscription Benchmarks Live Meet-Up: Workshop: What should be next for the INMA Benchmarks

4:50 p.m.-5:00 p.m.

Subscription Benchmarks Live Meet-Up: Wrap-up: Final reflections and takeaways