About the Summit

INMA Media Subscriptions Summit is the news media industry's largest annual conference focused on subscription growth. In March 2025 in Amsterdam, we will meet for the eighth time.

The summit has three parts: a two-day leaders’ conference, a day of practical workshops, and an optional executive study tour.

We expect 300+ media professionals. Most of our participants are marketing, product, data and editorial executives, managers and senior specialists working in the reader revenue space.

We invite 50+ speakers on our stages — from the media industry pioneers to leaders and innovators, from academic researchers to consumer marketing experts and thought leaders.

About our host city, Amsterdam

Amsterdam, at the heart of Europe's progressive spirit, is a multicultural melting pot and the city of cycling along picturesque canals. As it celebrates its 750th anniversary, Amsterdam's journey from a small fishing village to a major world port during the Dutch Golden Age and now a leading center for finance, business, art, creativity, and innovation, is truly remarkable.

We cherish Amsterdam's historical cultural legacy, enriched by renowned figures such as Rembrandt and Vincent van Gogh, alongside influential 17th-century philosophers like Baruch Spinoza, John Locke, and René Descartes.

However, like no other European city, Amsterdam tells a story of transformation, tolerance, and tech innovation. The Dutch capital, stands as a strategic gateway to the European market, attracting visionary companies worldwide to drive innovation and create a path towards a brighter future. With its collaborative mindset, diverse talent pool, and exceptional work-life balance, Amsterdam cultivates an environment where good ideas thrive.

Amsterdam hosts iconic brands such as Heineken, known globally for its excellence in beer; Philips, a powerhouse in health technology and consumer electronics; TomTom, renowned for its expertise in GPS navigation; and Booking.com, a leader in online travel services.

We do think that the essence of a city is also reflected in its buildings and symbols. Therefore, the INMA team has selected the top 10 things to do to explore Amsterdam.

Take a walking tour in Dam Square
The heart of Amsterdam is the main square, Dam Square. There are food stalls, restaurants and shops, including the trendy Bijenkorf and Magna Plaza. And the Amsterdam Diamond Centre. The Royal Palace (Koninklijk Palace) is quite literally the jewel in the crown. Other must-sees in Dam Square are Madame Tussauds, the world famous wax works museum, the New Church (Nieuwe Kerk) often used for important art exhibitions and Beurs van Berlage, an old stock exchange building now used as a concert hall and an exhibition space.

Visit Museumplein for museums
Located in Amsterdam’s Oud-Zuid district, Museumplein is home to the Rijksmuseum, Moco Museum, Van Gogh Museum, Stedelijk Museum, and The Royal Concertgebouw. Recently renovated, this area is perfect for art lovers with its leafy surroundings and lively square. Enjoy outdoor exhibitions, markets, and a large paddling pool on warmer days.

Explore Amsterdam's hidden treasures by bike
With over 800,000 bicycles in Amsterdam—more than its population—cycling is ingrained in daily life, facilitated by extensive cycle routes and a flat terrain. Consistently ranked among the world’s most bike-friendly cities, Amsterdam offers an unparalleled way to discover its attractions. Here are a few recommended cycling routes to get you started!

Cruise Past Canal Houses and Bridges
Amsterdam’s 17th-century UNESCO-protected canal belt offers a postcard-perfect view of the city. It's especially enchanting at night when the bridges are lit up, creating a magical atmosphere. A guided boat tour along the canals reveals fascinating facts, like why the tilting homes are called ‘dancing houses’. Options range from hop-on-hop-off sightseeing tours to candlelit nighttime cruises with food and wine. Here are a few canal cruises options.

Immerse yourself in the Heineken experience
Can you taste a story? Definitely yes, at Heineken Experience. Located in the heart of Amsterdam, the Heineken Experience is housed in Heineken’s oldest brewery. Although the brewery closed in 1988 due to its expanding operations, the historic building now offers a fascinating journey into Heineken's heritage. Here, you can explore the brewing process, discover innovative creations, and learn about the brand's sponsorships and the story behind the iconic star. Additionally, you’ll be guided on the best ways to taste and enjoy Heineken beer.

Experience culture, film, and architecture across the IJ
The striking white EYE building, opened in Spring 2012, has quickly become an iconic landmark in Amsterdam. Located behind Central Station, it’s a must-visit for film fans, featuring a permanent exhibition, a vast film library, a cinema, and a restaurant bar with a terrace overlooking the water. Take the free 'Buiksloterweg' ferry from behind Central Station for a quick three-minute ride.

Shop at Europe's largest flea market
Head to IJ-Hallen for a treasure trove of bargains, quirky curiosities, and sprawling industrial vibes. Take a ferry from Central Station to NDSM-yard, just a five-minute walk to the market. Browse through records, vintage clothes, home decor, and antiques on stands sprawling across the wharf.

Visit the Anne Frank House
Anne Frank and her family hid from the Nazis for two years. The house now serves as a museum, with the back annex preserved to show what life was like for Anne and the others in hiding.

Sample raw herring from a herring cart
Raw herring might seem daunting to newcomers, but trying it is a must in Amsterdam. Look for haringhandels (herring carts) scattered throughout the city, where you can order a broodje haring—raw herring served in a small sandwich with pickles and onions.

Eat pancakes in Amsterdam’s Central Park
Amsterdam's Bos, on the city’s southern edge, is nearly three times the size of New York’s Central Park. This green oasis offers bike rides, picnics, swimming, and barbecues with friends.

About Pakhuis de Swijger

The 2025 INMA Media Subscriptions Summit will be held at Pakhuis de Zwijger, a public meeting space in Amsterdam that serves as a platform for social innovation and creation. Run by a not-for-profit foundation, the main theme of programmes booked at Pakhuis de Zwijger is the future of daily life.

Given INMA’s focus on the future of journalism, news media, and the intersection with democracy, Pakhuis de Zwijger’s mission of bringing people together to develop a more sustainable, fair, and future-proof society is a perfect partnership.

Pakhuis de Zwijger is a former refrigerated warehouse on the Piet Heinkade, originally built in 1933-1934. “Pakhuis” translates to “warehouse.” Revitalised in 2006, the multi-use facility organises lectures and debates – and hosts event like the INMA Media Subscriptions Summit.

About the Readers First Initiative

INMA’s Readers First Initiative aims at surfacing global best practices in the art and science behind digital subscriptions for news media companies and creating a road map toward the next generation of consumer monetisation.

We help the news industry exchange ideas, best practices and benchmark data. We publish newsletters, strategic reports, moderate a Slack channel, video meet-ups, and host master classes, town halls, summits and individual Ask-Me-Anything sessions.

The initiative is led by INMA’s Researcher-In-Residence Greg Piechota. He is a former news executive and research fellow at Harvard and Oxford universities, and an expert in business model innovation, digital transformation, and e-commerce.

About INMA

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment.

The INMA community consists of nearly 22,000 members at 1,000+ news media companies in 90+ countries, representing tens of thousands of news brands.

What we do

INMA is the news media industry’s foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, awards competitions, and an unparalleled archive of best practices. INMA leads the news industry with initiatives dedicated to better understanding digital subscriptions, product & tech, newsroom transformation, generative AI, and the emerging relationship with Big Tech platforms.


INMA’s mission is to inspire news media companies to embrace business practices that sustain impactful journalism:

  • To build communities of best practice and facilitate the exchange of ideas, expertise, benchmarks, and experiences.
  • To distill the collective knowledge of members into insights that grows audiences, transform brands, and ensure the financial sustainability of news media companies.
  • To identify and recognise excellence in vital areas such as subscriptions, data, product, advertising, newsrooms, and the business of journalism.


Join the INMA community at the Subscriptions Summit by connecting with people face-to-face and sponsoring.
Sponsorship options to be posted soon.


Individual Registrations


Group Registrations


Questions? Contact INMA

Tom Corbett

Head of European Division
Antwerp, Belgium
Dutch, English
Tel.: +32 486 37 13 36

E-Mail me

Bonnie Nolan

Events Manager
Lake Mills, United States
Tel.: +1 608 206 7812

E-Mail me