Why Amsterdam - Discover the Heart of European Media
Amsterdam’s robust and dynamic news media, powerful broadcast networks, and leading radio stations, combined with its innovative spirit make the city an unparalleled choice for the INMA Media Subscriptions Summit.
As home to several major news outlets, Amsterdam is a powerhouse of print and digital news media that shape both national and international discourse. Key players in the print and digital news media can be found here: Mediahuis, DPG, Roularta, FD Mediagroep, and The Correspondent, just to name a few.
Amsterdam is also a central node for broadcast giants with global reach like NOS, RTL Nederland, MTV Europe, Discovery Networks Benelux.
The city’s ecosystem nurtures cutting-edge developments in media technology, supported by institutions like MediaMatters, an accelerator dedicated to media innovation, and The Next Web (TNW).
Come to Amsterdam, where tradition and innovation go hand-in-hand, and see how the future of journalism is shaped in the Netherlands.
We do think that the essence of a city is also reflected in its buildings and symbols. Therefore, the INMA team has selected the top 10 things to do to explore Amsterdam.
Take a walking tour in Dam Square
The heart of Amsterdam is the main square, Dam Square. There are food stalls, restaurants and shops, including the trendy Bijenkorf and Magna Plaza. And the Amsterdam Diamond Centre. The Royal Palace (Koninklijk Palace) is quite literally the jewel in the crown. Other must-sees in Dam Square are Madame Tussauds, the world famous wax works museum, the New Church (Nieuwe Kerk) often used for important art exhibitions and Beurs van Berlage, an old stock exchange building now used as a concert hall and an exhibition space.
Visit Museumplein for museums
Located in Amsterdam’s Oud-Zuid district, Museumplein is home to the Rijksmuseum, Moco Museum, Van Gogh Museum, Stedelijk Museum, and The Royal Concertgebouw. Recently renovated, this area is perfect for art lovers with its leafy surroundings and lively square. Enjoy outdoor exhibitions, markets, and a large paddling pool on warmer days.
Explore Amsterdam's hidden treasures by bike
With over 800,000 bicycles in Amsterdam—more than its population—cycling is ingrained in daily life, facilitated by extensive cycle routes and a flat terrain. Consistently ranked among the world’s most bike-friendly cities, Amsterdam offers an unparalleled way to discover its attractions. Here are a few recommended cycling routes to get you started!
Cruise Past Canal Houses and Bridges
Amsterdam’s 17th-century UNESCO-protected canal belt offers a postcard-perfect view of the city. It's especially enchanting at night when the bridges are lit up, creating a magical atmosphere. A guided boat tour along the canals reveals fascinating facts, like why the tilting homes are called ‘dancing houses’. Options range from hop-on-hop-off sightseeing tours to candlelit nighttime cruises with food and wine. Here are a few canal cruises options.
Immerse yourself in the Heineken experience
Can you taste a story? Definitely yes, at Heineken Experience. Located in the heart of Amsterdam, the Heineken Experience is housed in Heineken’s oldest brewery. Although the brewery closed in 1988 due to its expanding operations, the historic building now offers a fascinating journey into Heineken's heritage. Here, you can explore the brewing process, discover innovative creations, and learn about the brand's sponsorships and the story behind the iconic star. Additionally, you’ll be guided on the best ways to taste and enjoy Heineken beer.
Experience culture, film, and architecture across the IJ
The striking white EYE building, opened in Spring 2012, has quickly become an iconic landmark in Amsterdam. Located behind Central Station, it’s a must-visit for film fans, featuring a permanent exhibition, a vast film library, a cinema, and a restaurant bar with a terrace overlooking the water. Take the free 'Buiksloterweg' ferry from behind Central Station for a quick three-minute ride.
Shop at Europe's largest flea market
Head to IJ-Hallen for a treasure trove of bargains, quirky curiosities, and sprawling industrial vibes. Take a ferry from Central Station to NDSM-yard, just a five-minute walk to the market. Browse through records, vintage clothes, home decor, and antiques on stands sprawling across the wharf.
Visit the Anne Frank House
Anne Frank and her family hid from the Nazis for two years. The house now serves as a museum, with the back annex preserved to show what life was like for Anne and the others in hiding.
Sample raw herring from a herring cart
Raw herring might seem daunting to newcomers, but trying it is a must in Amsterdam. Look for haringhandels (herring carts) scattered throughout the city, where you can order a broodje haring—raw herring served in a small sandwich with pickles and onions.
Eat pancakes in Amsterdam’s Central Park
Amsterdam's Bos, on the city’s southern edge, is nearly three times the size of New York’s Central Park. This green oasis offers bike rides, picnics, swimming, and barbecues with friends.
